Comments on: Ralph Lauren’s Runway Event Goes 4D

By: Chaz Westwood

Chaz Westwood — Sun, 30 Oct 2011 23:22:00 +0000

… roflcopter! Enough said.

By: Chaz Westwood

Chaz Westwood — Sun, 30 Oct 2011 23:21:00 +0000

I was going to rant about that, but im pleased to see it is the first comment… Good stuff.

By: David Keller

David Keller — Mon, 21 Mar 2011 17:14:18 +0000

I’m currently developing a 4-D camera which alters the space-time continuum.. Using Euclidean geometry and in accordance with Einstein’s General Theory of Relativity, this 4-D camera will bend time to a point where you’re done shooting before you even started

By: Bernard Walsh

Bernard Walsh — Mon, 21 Mar 2011 09:39:52 +0000

Ten years of Digital innovation shot on (mostly) 35mm film?

By: Joshua Maurer

Joshua Maurer — Mon, 21 Mar 2011 08:11:00 +0000

Kind of entertaining but the Toyota one blew that out of the water. It seemed ludacris and egotistical to claim it as the worlds first 4D experience….like come on. It’s projectors lined up perfectly with 3d scale models and some after effects.I took 3D Animation, I don’t claim to be a pro but I see through their smoke and mirrors. But the Toyota one! thats awesome

By: Mal

Mal — Mon, 21 Mar 2011 07:38:31 +0000

They call it 4D because they sprayed the fragrance at the audience during that part of the projection. Not really 4D – but it does add another ‘sense’ to the whole thing.

By: Patrick Hall Admin

Patrick Hall Admin — Mon, 21 Mar 2011 05:24:36 +0000

Yeah I don’t know why RL has to market it as 4D when everyone else is calling it 3D mapping…either way it’s really cool stuff.

By: Glenn

Glenn — Mon, 21 Mar 2011 05:18:23 +0000

I feel the need to point out that 4D is spacetime. So unless they have incorporated time travel or teleportation into this device, it remains at our current limitation of three dimensions.

That being said, it’s still a ridiculously cool innovation.