His name is Jesper Bruun and they call him "the most downloaded man in the world." He is a male model that specializes in stock photography which gets published far more than standard photography simply because it is so cheap. I would agree that he is in more legitimate ads than anyone else but I may have to argue that his face is NOT the most used. Noam Galai, may still be winning that contest. I just went to Noam's scream blog for the first time in a few months and once again I am shocked by how many times and ways his face is continued to be used.