[Video] How To Shoot Fashion Quickly In Any Location

Columbus, Ohio based photographer Nick Fancher is the lifestyle photographer for the website JackThreads.com. JackThreads is constantly receiving large shipments of totally different types of apparel that need to be shot as quickly as possible. Nick takes us through a normal day of shooting that may involve multiple, totally different looking photoshoots. This is a fantastic example of how a poorly filmed video can still become a killer BTSV with some simple voice over information. The bottom line is that Nick uses the absolute smallest amount of gear to come up with fantastic images in an extremely short amount of time. I'm hoping that Nick has something big planned for our Behind The Scenes Contest.

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Simple solid work.  Love it.

That man knows his light.
Very very creative.

this guy is a great shooter. His flow is so simple, i mean how many modifiers did I see the whole time? ZERO! His final images are sick. Great job Nick, really gr8 work.

Awesome BTS. And solid advice on how to make good informative videos, Lee.

Patrick Hall's picture

talk a lot about what you are doing?  That's all Nick did here and it might be more informative than any other video we've received yet.  

Yup, "SOLID" is the key word here. "Consistent", "Good Quality", "Simple" or "Effective" would also fit this work as well. Very interesting video as well. "Honest" is another one i'd use. 

thanks for sharing guys!

Wayne Leone's picture

Less is definitely more. Love the final images.

Forgot to mention, it would be nice to see a second part with the quick and easy post process used here. Those pictures must be processed and delivered in a timely fashion. 


The Dark Room Co.'s picture


Alexis's picture

This guy should win the contest ! f*ck video dollies and stuff this IS content, I'd like too see more of this guy's work even if filmed with a 5 year old smartphone in the hand of a 12 year old playing on his gameboy at the same time.

What the f*ck?! That was amazing! I mean those are some really good pictures, but in so short time those are amazing! Gotta be damn creative to pull out those photos in so short time (I bet he has some of those locations already in mind). Really got me inspired to play even more with my flashes.
The only thing that bothers me is why he have to use FP mode and not just use ND filters?

Thanks everyone! And thank you Lee and FStoppers for the love! I may just have to do a follow up on my post work. In the meantime I will say just two words. Lightroom 3.

Killer work! Loved the narration as well. Nick you got a new fan!

Great work Nick, Im amazed on how creative you are with speed lights. Shooters like you give me hope that all that Profoto gear and softboxes, etc aren't needed yet. Gives me faith in my two little 580's and 7d. Thanks again for the vid Lee.

Chad Andreo's picture

Incredible Work!
What camera were you shooting with? Im wondering since I see the exif data shows the photos were taking  at iso 50.
Also, what trigger system do you use to sync up to 1/2000 sec?