Comments on: The Challenge of Producing My First Acura TV Ad Using A Process Trailer http://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer Video Blog for Creative Professionals Fri, 24 May 2013 08:10:00 +0000 hourly 1 By: douglassondershttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52589 douglassonders Thu, 11 Oct 2012 15:20:00 +0000 http://fstoppers.com/?p=55239#comment-52589 it was a respectable amount but Im not retiring to Fiji this year. haha

]]> By: Jameshttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52586 James Thu, 11 Oct 2012 13:32:00 +0000 http://fstoppers.com/?p=55239#comment-52586 10k !  where ?

]]> By: Scott Goldhttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52525 Scott Gold Wed, 10 Oct 2012 22:54:00 +0000 http://fstoppers.com/?p=55239#comment-52525 Would love to know the budget on a shoot like this.

]]> By: douglassondershttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52523 douglassonders Wed, 10 Oct 2012 22:34:00 +0000 http://fstoppers.com/?p=55239#comment-52523 the client’s concept came from the fact he has always owned Acuras since he moved to America, thus, he is loyal to the Acura brand

]]> By: Adam Stonestreethttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52516 Adam Stonestreet Wed, 10 Oct 2012 22:05:00 +0000 http://fstoppers.com/?p=55239#comment-52516 I just filmed with Nick down in Sioux Falls a few weeks ago.  He told me about the little mishap with the 12k, lol. He’s a pretty cool guy. Hope I get to work with him again.

]]> By: Oddur Sigurdssonhttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52511 Oddur Sigurdsson Wed, 10 Oct 2012 21:41:00 +0000 http://fstoppers.com/?p=55239#comment-52511 Hey Douglas, glad to see you contributing to f-stoppers. The ad looks great. My one reservation, however, has to do with the concept/copy.

The ad starts out by defining loyalty pretty broadly: “loyalty is everything”, “it’s being faithful to what you love” etc. Then it cuts to Mariano who says “for me, it’s my Acura”. Now, I agree that Mariano is an amazing guy. He’s 42, married, got 3 kids and a salary of $15m in 2012. But the one example of loyalty he can give is to his beloved SUV?

I know it’s an ad, but it feels a little forced and contrived. It just seems like the copy tries too hard to connect the dots between brand loyalty and true, unconditional love. It’s like he’s saying “I like my wife, kids and $100m career, but I really love this mid-range SUV”.

Don’t mean to be rude though, because everything else has a high production quality.

]]> By: Tam Nguyen Photographyhttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52504 Tam Nguyen Photography Wed, 10 Oct 2012 20:32:00 +0000 http://fstoppers.com/?p=55239#comment-52504 Smoking too much crack?

]]> By: douglassondershttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52503 douglassonders Wed, 10 Oct 2012 20:16:00 +0000 http://fstoppers.com/?p=55239#comment-52503 a variety of 5k, 10k and 1k HMI Pars

]]> By: Paul Ferradashttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52499 Paul Ferradas Wed, 10 Oct 2012 20:01:00 +0000 http://fstoppers.com/?p=55239#comment-52499 Thanks for the video. What type of lights were used? 

]]> By: douglassondershttp://fstoppers.com/the-challenge-of-producing-my-first-acura-tv-ad-using-a-process-trailer/comment-page-1#comment-52498 douglassonders Wed, 10 Oct 2012 20:00:00 +0000 http://fstoppers.com/?p=55239#comment-52498 oh ok i was going to say!

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