The Lexus IS Makes Music

Last time we ran a behind the scenes video on music we got a great response. So today I thought I’d share a video emailed to us in the same vein. In the commercial world, the biggest challenge is finding something unique that no one has seen before or at least something that will stick into the viewers mind. So when Kevin Fitzgerald was approached by Lexus to film the new ad for the Lexus IS, he went all crazy with dozens of drum kits and percussion instruments. I love these sort of behind the scenes videos that mix music and video to produce something that stands out. Hope you guys enjoy this as much as I did.