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              June 19, 2012
              Lee Morris

              These Woman Only Look Beautiful Upside Down

              Don’t believe this is the same image? I didn’t either and that’s why I created an animated gif to prove it. The Thatcher effect is a phenomenon where it becomes difficult to detect local feature changes in an upside down face. This strange human glitch was named after Margaret Thatcher, whose image this was first tested on. These images were taken by Anuschka Blommers and Niels Schumm for the new Dove Campaign. You’ll have to watch it a few times to believe it for yourself.

              faceflip3 These Woman Only Look Beautiful Upside Down

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              • Mike_Kelley

                That gif may be the most mesmerizing thing since the girl spinning in a circle. Clockwise or counterclockwise?!? Hot or not?!

              • http://blog.chadwestover.com/ Chad Westover

                I think they look pretty freaky either way.

              • http://www.facebook.com/people/Piotr-Tymcio/100000265906068 Piotr Tymcio

                Their eyes are pasted upside down.

              • http://www.facebook.com/YinYang.ERROR Adam More

                It is not only their eyes, but also their mouths that are pasted upside down.

              • http://twitter.com/SnakeMind Maurice Post

                As is their mouth, which is the way to create these images…

              • robin107

                the image is the same but the eyes and the lips are upside down to start with!

              • http://profile.yahoo.com/CR4DNNBWTOHKLYZAUWDMW7SUGI Robert Hall

                The point is that when they are upside down, nothing looks odd, its not until they are flipped right side up that the changes take shape. Did you not notice the lips as well?

              • robin107

                so mister lee morris go find yourself an idiot to fool with!

              • http://www.rlmorris.com Lee Morris

                What? I can’t tell if some of you (especially on Facebook) are joking. Obviously the images have been photoshopped. That is the whole point of the illusion. 

              • http://www.facebook.com/FirkinMichael Michael Battenberg

                See this illusion in the following TED talk by Taryn Simon: 

                http://www.ted.com/talks/lang/en/taryn_simon_photographs_secret_sites.html

                Staring at around the 11 minute mark where she discusses how photography has been involved in falsifying “truth” rather than elucidating it… she ends with the same upside down thing as this article… and puts it in a frightening context.

              • Aaron Yeo

                A disappointingly old trick. I’d expect better from fstoppers. What are you going to show us next, a magic eye picture?

              • http://www.facebook.com/mkmurphy Matthew K. Murphy

                Wow, lots of negativity.. I happen to think this is intriguing. Our brains are very unpredictable scientifically.. Reminds me of the photographer’s work that was two faces from portrait – a left and a right, reflected to make perfect symmetry, and the two versions of the person were vastly different.

                And, if there was a magic eye to follow, it could still be relevant to photography and illusion, which a healthy understanding of could lead to…. wait for it… ah yes.. – more INTERESTING pictures.

                Or hate. It’s cool.

                Very neat Lee. Keep up the good work.

              • http://www.rlmorris.com Lee Morris

                I love when haters choose the most popular post of the week and claim it’s old and boring. 

              • http://www.jerritpruyn.com Jerrit Pruyn

                hahaha that gif is nuts

              • http://www.facebook.com/derrel.hoshing Relzlife Ho-Shing

                i thought it was pretty cool… why all the hate???? 

              • jjfg

                 Um, what do you mean, when they’re upside down nothing looks wrong?

              • http://www.JettFoto.com Corey Melton

                “i prefer these girls right side up …” – Jerrit Pruyn 

                HAHA

              • http://www.facebook.com/john.afravi John Afravi

                You clearly don’t get it. Find one? Doesn’t look like that will be necessary!

              • http://twitter.com/anthony_chopin Anthony Chopin

                Yeah it all makes sense if you quit your bitching for a second. The reason it looks normal is because when they are upside down, their previously inverted features now appear normal as they are actually oriented correctly. Much the same way someone might look weird when you turn a normal picture upside down. 

              • http://laura-eliza.com Laura Eliza

                Ever since I flipped a catalog sideways and realized that the model (who was laying down in the photo) didn’t look near as pretty right side up, this sort of thing has fascinated me. I mean, I realize it isn’t quite the same thing, but the way our brains perceive things is amazing. 

              • http://sljonesdigital.com SLJonesDigital

                This explains my terrible luck with women in kindergarten. I was always hanging around the monkey bars.

              • Nick

                Yeah, I still think they look weird upside down. Maybe not as weird, but still. 

              • tommy

                this is called the thacter illusion, it was made by a lady who did not like lady thacter, the first lady in the british parliment. so she flipped her eyes and mouths the other way round

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