Comments on: This Is One Way To Book More Jobs

By: Dennis Pike

Dennis Pike — Wed, 11 May 2011 16:33:00 +0000

This is super awesome, aside from making a hell of an impression, it also shows the perspective clients that he thinks outside the box, and is willing to go the extra mile to make sure the product he produces is superior. Yes, that was probably VERY expensive, but it’s a measured risk. I can only imagine the return on such a venture far exceded what he spent. Not only that, how many of us have clicked over to his website? You think random photographers are the only ones that look at this website?

By: Brendan

Brendan — Tue, 03 May 2011 20:55:00 +0000

straight jealous.
i want to be this creative when i advertise my business.
wait i don’t have one…

By: Levy Moroshan

Levy Moroshan — Tue, 03 May 2011 16:59:00 +0000

Great idea! Some seem to miss the point. When I client is looking to hire a photographer, they usually call the one that comes to mind first. :)

By: Sjoerd Booij

Sjoerd Booij — Mon, 02 May 2011 23:27:00 +0000

Very well done! I really like people with creative minds to get more jobs. I might do something similar in the future! Great job Casey! :-)

By: Johan Forngren

Johan Forngren — Mon, 02 May 2011 21:11:00 +0000

Really, really nice. Thanks for sharing!

By: Casey Templeton

Casey Templeton — Fri, 29 Apr 2011 19:56:00 +0000

(adding voice per your twitter response) Absolutely, thanks for asking. For each box, the cost of printing, materials, shipping came out to be around $36/box all included. People often get confused when they read on aphotoeditor.com about it and see the $15K price tag, that was for the entire rebranding, not just this promo. That included new site, new portfolio books, consulting, printing, materials, etc.

I got a ton of exposure and did land several jobs that more than paid for the cost of the rebranding. The coolest was even having an art buyer call me and request one because his office didn’t receive one and he wanted to show it off. Thanks!

By: Casey Templeton

Casey Templeton — Fri, 29 Apr 2011 19:05:00 +0000

Great conversation everyone, thanks for checking it out. I wanted to make sure everyone knew I’m open to answering any questions you may have. Lets keep the conversation going!
-Casey

By: RUSS

RUSS — Fri, 29 Apr 2011 16:05:00 +0000

THIS, to me, was a superb way of this guy getting his name in the heads of the people who select people like him for the type of work he does.
A gift, that is a bunch of smaller gifts.
He sent them a small little christmas in a box.
AND THAT, i believe, is what impressed the people most. As they opened it, and removed the items, they could be reminded of christmas when younger and opening all the presents. Amazing small things that mean near nothing until put together as one gift for someone to discover and smile about. And the smiling, is what would get those recipients to remember him. Because there isn’t alot of true smiles in the world of bussiness recently.

I think he did very well indeed.

That’s my opinion on it anyways.

Russ

By: Kris Armstead

Kris Armstead — Fri, 29 Apr 2011 16:01:00 +0000

I need to do something like this, tailored for the fashion industry. LOL.

By: Jaymes Poudrier

Jaymes Poudrier — Fri, 29 Apr 2011 15:09:00 +0000

I completely agree, but at the same time he would have to be really focusing his attention on clients he knows have a larger budget. I would like to believe the world can run on the “what if” scenario, but I don’t think the universe could handle my being the president of the world…at least not yet. I look at it this way, the companies that have the $10k jobs by now are more interested in the person/work than in their marketing material. They likely get more lip balm, coasters, cards, t-shirts, than you can shake a stick at. Not to mention that those type of companies usually have a dress code that does not include a Tee with your logo on it. Consider for a moment that a photographer is selling their photographs, not their ability to silk screen their logo to the top of a lunchbox. :)