Comments on: UK Advertising Standards Authority Bans New Dior Ads

By: Basil Malik

Basil Malik — Wed, 07 Nov 2012 00:25:00 +0000

I am slightly torn about this.. I think this board and L’Oreal have overstepped in a major way regarding a beauty/cosmetic ad. L’Oreal may have in fact made it more difficult for their own ads. Are they really going to incorporate untouched images in their ad campaigns. I think not. Is it not the main purpose of all advertising to hype, exaggerate and sell Illusions? Do consumers lack that much intellect to discern the difference between advertising and real life implications. One last question. Are creatives, Photographers retouchers now required to perform more simplified, realistic shoots and edits? If so, can’t almost anybody with a camera and photoshop become a player in advertising?

By: Paula Poortinga

Paula Poortinga — Tue, 06 Nov 2012 17:26:00 +0000

I’m a retoucher and I TOTALLY AGREE with the ASA!!! What’s wrong with pores?? And wrinkles?? And reality????? NOTHING! Companies/art directors/designers/etc create these over retouched images to show perfection though amazing software technology and its totally awesome what is possible. BUT it has a severely negative effect on the viewers/consumers/customers!!!!! NO ONE looks this way, NO ONE is that perfect, and its absolutely acceptable for a board to judge these images as unacceptable portrayals of beauty / advertistements.

By: Céline Antoinette Broussard

Céline Antoinette Broussard — Tue, 06 Nov 2012 15:35:00 +0000

I dont think its over retouched, nothing is over the top her face doesn’t look WEIRD or anything. Its just enough to make her look smooth and flawless.

By: Oliver Oettli

Oliver Oettli — Tue, 06 Nov 2012 11:02:00 +0000

I don’t think this pictures is over retouched. After all, you see the pores and no part of the picture looks clearly fake. For me personally, I think a picture is fine as long as it looks natural in a way that “with good make up, light and a good photographer, it could really look like this”. And to me, no part of this picture looks obviously unnatural.
I take beauty pictures myself and its incredible, how perfect a face can look with the right light and make up … and a naturally perfect skin. Yes, it does exist.
Just because 99% of all women dont look like that doesnt mean its fake. Question is, what you make out of it. I also dont look like Brad Pitt. Does that mean all pictures of Brad Pitt should be banned?

By: Andrew Houser

Andrew Houser — Mon, 05 Nov 2012 18:32:00 +0000

Personally, I don’t see anything wrong with this shot and think the claim is ludicrous. We’ve all seen Natalie Portman in film – we know this is relatively close to what she looks like. And we’re all big boys and girls here – we know what Photoshop is used for and how it is used. In my opinion, this is a great image, not over Photoshopped, and aspirational to those of us who retouch photos.

By: Andrew Houser

Andrew Houser — Mon, 05 Nov 2012 18:30:00 +0000

Me too! I’m completely tired of looking at how gorgeously perfect Natalie Portman is. If I could only find a ladder, I could take down that poster of her face which hangs on my bedroom ceiling.

By: Clay Kerri

Clay Kerri — Mon, 05 Nov 2012 18:06:00 +0000

You don’t watch many car advertisements, then. A lot of them are ridiculous, which is the point of advertising. It’s meant to catch your eye and make you interested in the product. You’re selling an idea, not the product.

By: Kole Mjx

Kole Mjx — Mon, 05 Nov 2012 15:24:00 +0000

Compare with her other images and u can tell.

By: Kole Mjx

Kole Mjx — Mon, 05 Nov 2012 15:22:00 +0000

Ehhmmm 3D is making the car look more real. It be wrong if they advertised the car flying or doing something unreal

By: DafOwen

DafOwen — Mon, 05 Nov 2012 13:39:00 +0000

How do you come to that conclusion ?