Today Facebook held a press conference at their Menlo Park headquarters to announce changes to the News Feed. While in the past Facebook has taken heat each time a change has been made, I have a feeling users are really going to love what's in store. These changes are especially pleasing to creatives as Facebook is now embracing videos and photos bringing vibrant new visuals and giving them a predominant space on the news feed. Read on to learn more about these great changes and view an additional helpful video.
The first and probably biggest change most users will notice is the reduction in clutter on the news feed. In addition to reducing all the distractions Facebook is also giving large real estate space to our photos and videos. Albums will be featured with large cover images and smaller thumbnails below to see exactly what the album contains. In addition in the top right corner of the page we will now have a way to view more stories from our news feeds but organized into sections. So for example you can view a news feed of all the photos your friends are posting or switch to the most recent stream to get all the latest updates and stories being posted. It actually reminds me a lot of a newspaper style website allowing me to view the section of news I am most interested in.
Another big noticeable change is the update it will be making to our mobile devices. Viewing Facebook on our devices now will more accurately replicate our experience while using it on a desktop or laptop computer. So this clean new look will be the same whether we are accessing it from mobile a tablet or the web. They have also made accessing, understanding and changing our privacy settings even easier.
Ultimately I think it is just another step in the right direction for Facebook and yet another way they solidify themselves as the #1 social media platform. I am interested though to see how this all plays out with our business pages as well. For example, will this mean that Facebook users will now be able to filter their entire news feed to avoid seeing posts by business pages? It will be interesting to learn more over the next couple days and get answers to some of these questions. To see more the changes and join the wait list to be included as soon as it rolls out publicly visit the New Facebook News Feed page.
Here's another video they put out discussing the changes.
What do you all think about the redesign?