What do you do when the product you are trying to sell is an entire state? When that state is Colorado, it's not hard to find majestic scenery to showcase the state in it's grandeur. Director Tim Kemple, in collaboration with Forge Motion and Karsh/Hagan, crafted a series of spots for the state of Colorado, all being set to music by the Colorado Symphony Orchestra. This making-of video takes you through their process of crafting these ads. Click on the full post for a few of the final commercials.