Myspace Re-Aims Its Sights On Creatives

Lunch time here at work which means it's time to set the stylus down and lurk Facebook. Once upon a time I would have been saying "time to lurk Myspace," and it looks like that time could be coming back. Myspace is rebuilding itself from the ground up, and it honestly looks stunning.

As I scrolled through my newsfeed on Facebook, two friends back to back linked the above video stating, "new Myspace looks awesome." After watching the video and then cruising over to new.myspace.com I realized that Myspace is setting it's sights on creatives. Here is the mission statement found on new.myspace.com.

We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.

I will be honest, I always liked how myspace handled music and bands, which is something I have often thought Facebook fell short on. It would seem though that Myspace is looking to reel back in creatives in general. I wonder what this could mean. Could it mean high res photo sharing (Another area Facebook fails at in my eyes). Could it mean HD video sharing? Judging by the video above it looks promising, but I guess only time will tell.

What do you think about this? If the new Myspace turns out to be as promising as the video above, will you be dusting off your old Myspace account, or do you think this is a last ditch effort for the guys who took social networking to a whole new level the first time they launched? My thought is even if they can make it appealing enough to creatives, there is no point if potential clients won't also be frequenting the site. In an era when online social networking is becoming a very major marketing tool, will Myspace deliver or just fall short? Only time will tell I guess.

 

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25 Comments

Awesome piece and you hit on some great points. MySpace has always been the superior social networking site for music. Always. I, too, wonder if this Pinterest-esque feel tailored towards creatives will reel people back in. I can't say one way or the other either, but I can say this, I am intrigued. 

Awesome piece and you hit on some great points. MySpace has always been
the superior social networking site for music. Always. I, too, wonder if
this Pinterest-esque feel tailored towards creatives will reel people
back in. I can't say one way or the other either, but I can say this, I
am intrigued. 

John Godwin's picture

Good article. I think MySpace as a brand has done itself irreparable damage by not evolving over the last decade. To do so now is probably a case of 'too little too late'. 

Judging by the video, they've been heavily (read: completely) influenced by Pintrest, which further illustrates the point that the creative juices just aren't flowing at MySpace. 

Ironically I jumped ship on MySpace because of everyone customizing their pages with pictures and audio etc etc and when internet was so slow it took forever for peoples pages to come up. Facebook was simple, very little customization, and loaded fast because it was so bland. NOW though it could be a great opportunity in social media.

I worry about it taking after Pinterest to much and making it to easy for people to steal.. err I mean 'share' your work. It does look nice from that short video preview though!

Damn. I like that.

RUSS's picture

I liked myspace best. I only switched to facebook to follow the others I knew that left myspace. My account is still active on mysapce. Just unvisited ,,,until reading this hehe :)

Alejandro Caballero's picture

It's like your ex calls you, out of nowhere, and says she now understands your communication, creative and aesthetic needs. But, you've been seeing this girl called Facebook for 4 years now... It's complicated.

...its an design dainty!!! 

excellent! looks promising. Also, here is the music video for the JJAMZ song being used: https://vimeo.com/43557328

Seagram Pearce's picture

Went for the video. Stayed for the song.

Anthony Tripoli's picture

 YES!

such ironic lyrics "hated you such a long long time" "maybe I'm ashamed to love you again" - Myspace sure knows its place.

Well, Opera browser is... actual quote "Not so fast!

Our superpowers have detected you're using an outdated browser. That must mean:
a
You don't use the Internet very often.
b
You're at your parents' place on the PC they bought in 1996.
c
You work for the government or a big corporation.

There's still hope. If you answered a or b, all you need to do is click on one of the beautiful icons below, follow the instructions and you'll be enjoying the new Myspace in a jiffy."

F U MySpace. Not a single second chance will be given :))

Each time I hear someone try to use "creative" as a noun, a little part of me dies inside.

Anthony Tripoli's picture

Sorry to offend you, but it was easier than making a title that said, "Myspace Re-Aims Its Sights On Musicians, Photographers, Designers, Film Makers, And Artists Of Other Mediums"

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