Certainly, fashion editorials take a lot of time and energy and often involve entire teams to get the job done correctly. Superstudio just released a new video, showing how they were able to shoot an entire catalogue for their client NN07, without the use of elaborate studios, equipment or even models. Perhaps the most impressive part of it all is that they were able to do this, in a total span of 5 days, while in Argentina.
Using people they found off the street, Superstudio put together an entire collection of photos to be using for their clients upcoming catalogue. This was done with great photography, basic photography tools and capturing real personalities of the people they found. Using real life people, the entire collection captures honesty, showing we all don't have perfectly angular faces, and that's okay. Watch the short behind the scenes video above to see how it was done, and look below to see some of the work they were able to put together.
[via Vimeo & Superstudio]