[Video] Zombie Boy Rick Genest Stars in Sick Dermablend Video

Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?

The commercial challenges us all to think beyond the visual, to not judge a book by its cover. I’ll venture to say it certainly makes an impact. Check out the finished commercial below, but if you’re looking for more then definitely take a minute (or three) for the BTS video below. What do you think of Zombie Boy and this commercial? Anyone heading off to the tattoo parlor?

Lee Morris's picture

Lee Morris is a professional photographer based in Charleston SC, and is the co-owner of Fstoppers.com

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8 Comments

Wow. As intense and bizarre a commercial as this one is, if this example doesn't convince any one of how good the product works, I don't know what will. 

 Yeah, totally surprised me!

SImply amazing. On a side note, he's a good looking guy without those tats - that's some dedication to an art right there!

Amazing product.  Very troubled man!

 Amazing product, yes.. Troubled, naw... He just has the stones to express himself in a way most couldn't.  Awesome production all around!

Ironically, not 'born that way' at all.

If I would ever need to cover my ink then now I know the kick ass product to get.

I'm sure this is a repost. I saw it about 6 months ago.