Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?
The commercial challenges us all to think beyond the visual, to not judge a book by its cover. I’ll venture to say it certainly makes an impact. Check out the finished commercial below, but if you’re looking for more then definitely take a minute (or three) for the BTS video below. What do you think of Zombie Boy and this commercial? Anyone heading off to the tattoo parlor?