Watch EA Sports Shoot The Madden 2012 Cover Live In Time Square

Here’s a clever idea… EA decided to make the cover shoot for Madden 2012 a promotion in itself. How did they do it? Well they created a studio in the center of Time Square in NY and allowed thousands of people to watch the photoshoot take place live, and in person.

June 5, 2011

Lee Morris

Commercial

Composite

Location

Strobe light

Studio

« BTS Of Nike Chosen Campaign: Extreme Sports At Night

An Inside Look At Car Photography Post Production »

http://twitter.com/Myrddon Henning Nilsen
There is about as much content in this “teaser” as the game itself.
Sure it looks cool, but when you start to go through it you see that you won’t get anything new out of it.
http://twitter.com/Myrddon Henning Nilsen
There is about as much content in this “teaser” as the game itself.
Sure it looks cool, but when you start to go through it you see that you won’t get anything new out of it.
http://twitter.com/djvaporize dj vaporize
i think its ridiculous that they spent all this money to set up a stage and set for the shoot yet they go and lay off engineers who worked hard on their games.
http://twitter.com/djvaporize dj vaporize
i think its ridiculous that they spent all this money to set up a stage and set for the shoot yet they go and lay off engineers who worked hard on their games.
http://twitter.com/djvaporize dj vaporize
i think its ridiculous that they spent all this money to set up a stage and set for the shoot yet they go and lay off engineers who worked hard on their games.
http://twitter.com/anthonylukefoto Anthony Luke
All that work for an image that is pretty much an illustration anyways. Beyond silly. More money than brains execution
http://twitter.com/anthonylukefoto Anthony Luke
All that work for an image that is pretty much an illustration anyways. Beyond silly. More money than brains execution
http://twitter.com/anthonylukefoto Anthony Luke
All that work for an image that is pretty much an illustration anyways. Beyond silly. More money than brains execution
Anonymous
Good PR and the resulting photo is Hot
http://www.facebook.com/robert.jewett1 Robert Jewett
love to see the price tag on that one.
http://www.facebook.com/robert.jewett1 Robert Jewett
love to see the price tag on that one.
Anonymous
Everyone’s comments are spot on. It wasn’t even about the simple photo, it was about the HUGE spectacle to promote the game,and I think they did it well. No photographer would watch this video and go WOW great setup and awesome final image. But we would all LOVE to shoot this project in Time Square.
http://pulse.yahoo.com/_WZFNDSQFYXL2TP3NP2AVEQV32U RUSS
no!
http://pulse.yahoo.com/_WZFNDSQFYXL2TP3NP2AVEQV32U RUSS
no!
http://www.facebook.com/profile.php?id=687531541 Kris Armstead
Ehh…
Great promotional idea. They had to make it a big deal just cuz it’s EA. lol.
They obviously didnt do the post editing live. LOL. Which is about 70% of the reason the images looks like it does.
http://twitter.com/f8photographyhk F8 Photography
agree with themsquaredgroup comment: image could have just been shot in a small studio….but no one can fault their ‘hype’ factor and not one of us would turn down this job….no matter what we think of the ‘ridiculousness’ of the setup, etc.
http://twitter.com/Bin3edan Ahmad Aleidan
from the looks of it the people who did the video weren’t that happy with Fstoppers posting it… I guess they’ve pulled the video some how. Copy rights laws?
Anonymous
Unrelated to photography, but Peyton Hillis is the most perfect “Madden Curse” candidate they could have ever found- Bravo EA!

Watch EA Sports Shoot The Madden 2012 Cover Live In Time Square

Fstoppers Originals

Popular Articles

Recent Comments

Support Fstoppers

Watch EA Sports Shoot The Madden 2012 Cover Live In Time Square

Connect with Fstoppers

Fstoppers Originals

Popular Articles

Recent Comments

Support Fstoppers