Why do brands matter to us? When at the grocery store, why do we pick out Heinz instead of Western Family, or Nike instead of Payless? We buy brands because they have earned our trust. Even if we don’t know of a brand, we begin to trust them simply because they have a logo, can afford advertising, and put out a product that seems to work well. For example, think about HTC. A year ago, they pushed for market share in the US because they were a much lesser known brand. In a matter of months they had a massive market share in the smartphone industry. Why? Branding. In the case of HTC, it was not only successful branding, but also a successful product. That is the way it should work.
Now this is pretty interesting. Recently at the 2012 SHOT show (tradeshow for outdoors and hunting), Foursevens revealed their new lithium powered LED light. Unlike typical LED lights, the XM18 produces an unprecedented 15,000 lumens of light. According to my simple calculations, the XM18 might be more powerful than your low to mid level Arri HMI lights!
Allan I. Teger is a psychologist turned artist and photographer. This series titled 'Bodyscapes' explores the human form as a backdrop for creating beautiful landscapes that allow familiar scenes to play. The beauty in the series is the simplicity of the idea... [Continued]
Via Engadget, Canon had a tough time last quarter -- Canon had a tough year, in fact. While net income rose slightly (just under 1%), profit fell almost 14% compared to the year-ago quarter. This leaves Canon with almost a 2.5% decline in comparison to the 2010 fiscal year. With this news, COO and President Tsuneji Uchida announced he is stepping down...
Today at iWorld/MacWorld, a tradeshow in San Francisco, CA, Schneider Lenses debuted their new iPhone series lenses. We've seen third party adapters for Nikon and Canon lenses, but Schneider is taking a leap and developing the glass specifically for the popular mobile. Click the full post to read more.
Jay P Morgan's Behind The Scenes Videos seem to pop up every single week. In this week's episode, Jay teaches a few tricks for shooting black and white photography. Everyone knows how to convert their images into black and white in Photoshop but Jay recommends turning your camera to BW so you can see the results real time. He then uses Nik Software's Silver Efex Pro to make the final tweaks when he gets back to the studio. Watch the full behind the scenes video to see some other useful lighting tips as well.
We’ve featured slow motion videos before, and this one is right up there with the best in terms of it’s motion rendering. Shooting with a $500 Canon 550D/T2i, Sacha Powell put together this powerful video using Twixtor to slow down some of his shots. It really goes to show that you don’t need the most expensive gear to make amazing visuals. You'll want to watch this fullscreen.
Entertainment Photographer, Jeremy Cowart, walks us through his new print portfolio and explains his reasoning for image placement and what is meant to catch his client's eye. I must say, it is quite impressive and there is much to learn here that you can apply to your website's portfolio as well. Enjoy!
Mirrorless cameras are everywhere, now. By removing the standard mirror arrangement, manufacturers have been able to cram huge sensors similar to those in DSLRs into the same, tiny bodies as their point-and-shoot cousins. And if you Google "DSLR in your pocket," half of the images that come up are mirrorless cameras. But does this hold true? And is the mirrorless right for you?
NASA must be training actual photographers to go into space these days, this timelapse of Earth as seen from the International Space Station is proof. This is one of the radest timelapse videos I have seen of Earth and it's weather. From auroras to electrical storms, this video illustrates just how incredible this planet's environment can be. Full details in the description on Vimeo. Enjoy!
Name a celebrity. Yep, go on. Arnold Schwarzenegger, George Clooney, Zooey Deschanel, Ben Stiller, Samuel L Jackson. How about an athlete? Serena Williams, Jeff Gordon, Shaquille O’Neal. Brian Smith has worked with them all. I recently sat down with Brian for an Fstoppers exclusive interview and he was glad to share his insight, techniques, and advice with us. Check out the full post for the entire text.
Much like gathering around the water cooler at the office took a hit with the advent of bottled water; the light table seemed to vanish overnight once digital cameras decided to stick around. Well fear not ex-film shooters, thanks to the Microsoft Surface touch computer and Industrial Color's "GLOBALedit" App you can once again swap war stories around the light table. Jump to the full post to see the demo video and more.
Every photographer needs a few things in their bag of tricks. An easy trick is to add some smoke to your images for effect. You can always create photo smoke on a budget if you want to MacGyver it but there is another solution - two solutions in fact. Click the full post to watch a video on how easily smoke can be created with two liquids.
Perhaps the most iconic image by The Beatles, the memorable 'Abbey Road'. Unseen by many, here is the shot taken prior to the shot that we all have come to know and love. What is truly amazing about this image is the innocence of the moment. They are oblivious to... (continued).
Whether its working on the latest screencast on how to remove your ex from that photo of last nights party, or creating a masterpiece for the world to see with a 1,000 picture composited image. Maybe it's even pixel pushing late nights to get that rounded corner perfect on a login tab for your clients website we all are addicted to PHOTOSHOP. Whatever it is click the full post to see the video.
Great music can take a video edit to the next level, but music that doesn’t fit, or is cheesy stock-quality can make even the most awesome video seem like something your uncle put together after a few beers. I’ve compiled a list of some of my favorite places to get FREE music for low/no-budget video projects, as well as some pay sites. Check out the list in the full post.
It's always good humor when someone makes a career path diagram outlining possible jobs within a particular field. If you aren't sure about whether your skills are best utilized as a Director, Studio Head, Screenwriter, Producer, or Film Critic then this is a great starting point. Hopefully someone makes one of these based on art buying and photography publishing. Without cheating, which path do you naturally fall into?
There’s something to be said for painstakingly creating an entire scene by hand, out of nothing but paper. The thing you say is WOW! British production company Blink, with direction by Joseph Mann, worked with a team of paper artists to create elements for this Peugeot ad. See the full post for the ad as well as a behind the scenes look at all the work put into this awesomely crafted commercial.
Before switching over to photography in college, I studied Graphic Design. I've always had an appreciation for typography and still do to this day. Today, changing size, color, typeface, etc. can all be done in a matter of seconds. Paul Collier, Letterpress and Typography Technician at Plymouth University shows us the beauty of what we did before Illustrator and InDesign. Click the full post to see the video.
We're so excited to announce the finalists for our 2011 Behind The Scenes Contest. Thank you to EVERYONE who participated. The videos this year really blew us away! We were forced to choose our top 12 videos to make it to the finals instead of the the top 10 we had planned. From this stage, they will be sent off to our celebrity judges for the final round who will choose a 1st, 2nd and 3rd place winner! Good luck!
Scott Kelby was lucky enough to have a few Nikon reps come over to his studio with a brand new Nikon D4 and a the WT-5 (Nikon's new wireless transmitter). On another note, BH sold out of the pre-order on this camera the first day it went live but it's actually available again for anyone who still wants to get this camera early.
Every year since 1972 NASA has released a photo of Earth taken from space called "Blue Marble". For this years edition NASA decided to raise the bar a little. They used a new satellite that was launched into orbit on October 28th, 2011. The satellite, named Suomi NPP, captured numerous photos of Earth taken this January 4th for use in a composite photo. Click through to the full post to see the image.
Welp, it looks like Barbie and Ken finally tied the knot! I laughed out loud when I saw America's favorite plastic couple's wedding photos by Beatrice de Guine. The photos are surprisingly good, and de Guine included just about every contemporary wedding photography trend imaginable...[continue reading]
Howdy and welcome to the Wednesday Rundown. Another week of videos created for our yearly contest and we keep finding great ideas. David Price does a great job shooting a historical scene. With the help of photoshop and some great ideas he captures this candle light portrait. If you have a video that you think we might like to post, please click on "submit content" above.