Freelance motion graphics designer and London-based art director T Tagholm created this mesmerizing piece with the help of After Effects. I honestly can say what it is about this video that caught my eye but I found myself transfixed in a way that was reminiscent of the time I watched Koyaanisqatsi (the second time, not the first time when I fell asleep). The undeniably hypnotic 'simulacra' is part of a larger project that is still in the works but in the meantime you can check out T Tagholm earlier released piece, 'Plain Sight'.
A simulacra of nature:
Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map , nor does it survive it. It is nevertheless the map that precedes the territory - procession of simulacra - that engenders the territory, and if one must return to the fable, today it is the territory whose shreds slowly rot across the extent of the map. It is the real, and not the map, whose vestiges persist here and there in the deserts that are no longer those of the Empire, but ours. The desert of the real itself.
Simulacra and Simulation
By Jean Baudrillard
Music licensed from Moby