Video is an amazing way to showcase things when people are watching something of interest. For years, people have been glued to TV shows and movies but now there seems to be a shift to fast paced, fun edits that people can watch and be inspired by.
With all of the technology we are exposed to in todays world, it is hard to grab our attention off the bat. Ads have always been shorter forms of video that get directly to the point, but is 15-30 seconds enough time for every video we want to make? With platforms like YouTube, you can upload long form videos and if people are interested they will watch. It has become the worlds largest video search engine for a very good reason. However, when browsing through content on other platforms like Instagram, it may be harder to get somebody to watch for more than a minute unless you are doing something to keep people watching.
Society seems to be so fast paced while many things are changing; one of those things being the way people edit. I think this is such an interesting and unique thing because I, as well as many others have taken part in this movement. The biggest change I've seen over the past few years is the style of editing when it comes to short form video. The use of camera movement, drones, scaling/positioning/rotation, fast cuts, transitions, and even audio has almost become a must when making video content.
I think this video perfectly shows that fast paced style that constantly keeps you wondering what is next. What is even cooler is that companies are looking for people capable of putting out work like this so they can showcase their product or service to their market. I have always been a huge fan of Boyan's photography and his video work, camera movements and editing continues to impress me still today.
Have you seen a change in the way videos are created? If so, what changes have you seen?