You might say they are late to the pack, and it's quite ironic. One of the largest photography communities in the world and Adobe Lightroom, the software many photographers use to make the photos look the way they do. I'm glad they are doing it, but why now? I mean, Fstoppers has over 325,000 followers on Instagram. It's because of the love of photography and the community that we form part of. And I am not sure I can say the same thing for Adobe Lightroom starting up their profile now. Instagram just became a very viable marketing platform too, so it makes sense for brands to come into the fray, especially brands who make products for the photographic market.
I am going to follow them, and hopefully I'll get to see some really great photographs which I believe is what they aim to do. I believe they should get a large following in a short amount of time too. As long as it's properly credited I think it'll do the industry well and both parties, Lightroom and the featured photographers will benefit because of this.
In the back of my mind is just the rhetorical question of why now, and if I answer, it's because it's a place for marketing new products and sell their brand and not for the love for photography. However, they make the apps we use to create these images we hold dear, so it'll be a great place to stay up to date with their latest developments too.
You can read more about it here.