It seems like every time you open Instagram, someone is complaining about their post exposure or the algorithm on their profiles. Whether algorithm changes or some other inexplicable event have dropped their engagement, the reason they don't have a following yet is because Instagram is always holding them back. What we fail to realize is that this free platform that promotes our work really doesn’t owe us anything.
Let’s put this in perspective: Instagram is a free application that allows photographers and videographers around the world to have a platform to display their work on a daily basis to over 800 million active users. Along, with catering to the sheer immense amounts of creatives, they have personal profiles and traditional businesses as well that they have to cater to. The fact that Instagram can manage all of this data and provide it to each individual user in a fair, calculated way while retaining a great social experience is a feat in itself. The ability to have our work on a world stage is a huge tool to us, but it shouldn’t be the only tool that you use to build your business. We should all be diversifying our social footprint, whether it be through using Facebook, Snapchat, Vero, and/or the other 80 or so relevant applications at the given time. Along with our social presence, we have to be out networking and creating meaningful personal relationships with the communities around us.
Instagram is a great community from which we can take an endless amount of inspiration, and it gives us a platform to help build our business. It’s free, easy, and accessible by a large portion of the world, but it’s made for everyone — not just us. We need to appreciate the fact that we live in a day where we have tools like this at our disposal because one day Instagram will be gone and the thousands of followers will mean nothing. When that day comes, some of the people who used it as a tool will find new tools, and the people who don't will be left behind.