Good photos are golden when you are listing on Airbnb. Bad images can hold back a lot of DIY hosts.
Jeremy Mason McGraw is a luxury hotel photographer who has 20 years of experience photographing locations around the globe. McGraw has recently decided to start a YouTube series based around helping Airbnb superhosts with their imagery. He begins by finding a host with a very high rating with a quality listing that is using cell phone photos. Then, he books the listing with the intent to surprise the owner with brand new images.
In the video, McGraw talks about how to frame the image to show off a room. One of the biggest problems with the lister's pictures is that most of them are shot vertically. Airbnb will crop the image if you do this. If you shoot horizontally, you will see much more of the space.
After composing the shot, Jeremy describes his strategy for color-balancing an interior. Creating a cohesive light color can be difficult, because you will often need to match daylight, tungsten, or fluorescent lights. The entire shoot is balanced to daylight. This means that he can have shots that show multiple rooms. Shooting more than one room will make the apartment feel much bigger. One thing that caught my attention in the video was McGraw's kit. He packs a very high number of speedlights. It looks like he supplements a Profoto B10 with a heck of a lot of Profoto A1s. If you look closely at the photos, you will notice the use of highlights around the room. When you combine this type of dynamic lighting with diligently balanced color, it makes for a professional-looking image.
If you are looking to improve your interior photography or the photos in your Airbnb listing, I would recommend checking it out.