Everyone wants to succeed in whichever photography genre they are passionate about, that's a given. While the automotive photography world is one of very high standards, and not easy to break into, how often do you stop to think about the fundamental things you should be doing to achieve said success? Ravi Angard of ShiftHype takes you through some key points with the help of some professional automotive shooters' insight.
This sort of sums it rather succinctly, but the article is worth a detailed review for sure. On top of that, these guidelines apply to pretty much any photography genre, and is perfectly stated and rational advice for anyone trying to take their business to the next level.
You would do well to take a moment to check out what Ravi has to say along with professional automotive photographers Andrew Link, Jeff Creech and Jeremy Cliff. Make sure to read the full article on ShiftHype, and step up your automotive shooting business already, instead of making racing driver excuses.