Our friend, retoucher and commercial photographer Clint Davis is no stranger to this site. He was nice enough to share this awesome behind-the-scenes video from this recent ad campaign. The most impressive part aside from the images themselves? The fact that he only had about five minutes per setup while working alongside a separate video shoot.
According to Clint:
Pepsi has been on a roll with their advertising lately, and again I’m excited to be a part of their latest project with NASCAR drivers Jeff Gordon and Kasey Kahne… and whew, what an action-packed day!! My main job was to grab on-location studio shots of Jeff and Kasey, but I would also be running and gunning around the GoPro Motorplex afterwards for action shots. So, I had to quickly switch my brain from studio, to journalism.
All-in-all, it was a jam-packed day where my shutter finger didn’t get much rest. As with any advertising shoot, there is no such thing as being over-prepared, especially when the window of opportunity for shooting the talent is the size of 5-10 minutes. My video-inclined buddy Will Keown followed the shoot from start to finish and put together this great short BTS video! I hope you enjoy… and remember the #1 priority is ALWAYS to get the image, and bringing lots of backup gear reduces the chance of a disaster happening. Once the gear is covered, it’s all up to the squishy thing between your ears.
Cilnt used the Phase One IQ260 60 megapixel medium format for the in-studio shots. As a proud Phase One owner myself, I can attest to the quality of the files coming right out the camera (if you light things properly of course). Although, I don't blame him for pulling out a Canon 5D Mk3 for the on-locaiton shots. The Phase One is amazing, but unless you have the IQ250 CMOS, its hard to use a CCD-based medium format in a quick and dirty situation due to limited ISO range and slower focusing just due to the mass and inherent design of a medium format.
Clint should do a time-lapse video of his clean and high-impact post-production process. What do you guys think? [hint hint, do one Clint!]
Learn many more details about his shoot on Clint's website.
[This article was written in cooperation with and permission from the photographer]