Photographers of all genres rely on new inquires as well as returning clients to fill their calendar for the year. Keeping up with returning clients is easily done, however getting the fresh new leads does not have to be a difficult task if your website has a few minor additions.
Michael Sasser explains how just one small addition to your website can improve inquiries and traffic all around. This is not a hack or even a trick. It is a simple way to lessen the friction, as Sasser refers to it, in order to get the lead faster. Adding a contact form to the bottom of every page on your website will help double your inquires whether you are a boudoir, wedding, portrait, or pet photographer.
Sasser explains how within one month of adding this to his website, his inquires doubled. He even refers back to explain how adding it to the footer brought in more inquires than the home page.
While this may seem over the top to add to every page, it is crucial to think how the psychology of purchasing works in today's world. Purchasing is all about the one-click buying now, and contact forms should follow the same thought process. Lessen the amount of clickthroughs to get a potential client to contact you and you will see a difference.
Cover image by TeroVesalainen via Pixabay.