I've used older digital medium format cameras in the past but the FUJIFILM GFX 100 is the most powerful camera I've ever held in my hand.
This video is part of a sponsored series. A few different manufacturers are paying us to make video tutorials using their products. In some cases, they are asking us to showcase certain features, but they are not paying us to "review" their products.
For this shoot I was commissioned to shoot Mike duBois of duBois Metal Works for an editorial story about his business. My goal was to photograph Mike in his element and these pictures would supplement the written story.
The camera I would be using for this shoot would be the 102MP FUJIFILM GFX 100 medium format camera. I've made a few other videos with other FUJIFILM cameras including their GFX 50S and GFX 50R cameras. I like them, but the GFX 100 felt special. At a price of $10,000, it better be right? But when you actually compare this camera to competing cameras made by Phase One or Hasselblad that cost over $30,000, the GFX 100 looks like a steal.
Most "professional" 35mm DSLRs have incredible features like stabilization, video, advanced autofocus, and weather sealing while high-end medium/large format cameras focus only on image quality. The GFX 100 falls right in the middle giving the user a larger, high-megapixel sensor in a robust camera body while retaining all of the best DSLR features. For 10 grand you are getting a 102MP medium format camera with weather sealing, sensor shifting stabilization, and 4k video recording. No other camera on the market has all of these features, especially at this price.
I immediately enjoyed the ergonomics and simplicity of the camera. It was comfortable to hold, and I intuitively knew where the major buttons and features were.
For lenses I used the FUJIFILM GF 32-64mm f/4 and 110mm f/2. Both of these lenses performed incredibly well with face detection autofocus enabled. I'm not sure the camera missed focused a single time during the shoot.
For lighting I used two Profoto B10s. Obviously Profoto was a sponsor of this video but I've always said that this is my favorite light of its kind. It's incredibly small, it can be used with battery or AC power, it has a color shiftable LED light that can be used for video, and it works with Profotos incredibly simple mounting system. As we all know, nothing that Profoto makes is cheap, but if your willing to pay a premium, you're going to get the most convenient strobe on the market.
The final sponsor for this shoot was Manfrotto who supplied the 190 carbon tripod and XPRO 3-Way, Geared Pan-and-Tilt Head. Geared heads are more common in the product and architectural world but I accidentally left my Manfrotto ballhead back in Puerto Rico and I had to improvise. Luckily the XPRO 3-Way head has a quick release on each axis which makes large movements much faster.
In 2005, right after I graduated high school, I got my start as a professional photographer shooting editorial jobs for a local magazine. It was fun to get back into it, especially with some of the newest, and most advanced equipment currently on the market. Did I need 100MP? Of course not. Realistically, 12MP is probably more than enough for most photography jobs. But, if resolution is extremely important to you, the FUJIFILM GFX 100 is probably the best camera for the money currently in this category.