I haven't been writing very much lately, but when Swedish Commercial Photographer Erik Johansson hit me with an email about his recent creation, I had to stop and take notice. And I'm not the only one. For the third chapter of their miniseries, "Human Made Stories," Volvo (in partnership with Sky Atlantic) spent three days this summer documenting Erik's process as he breathed life into his latest piece, "Wake Up." Volvo's miniseries features defiant pioneers who inspire, do things differently, challenge conventions, and blaze their own trail. Yup, that sounds like Erik to me.
I think creating pieces like this is about problem-solving. Every problem can be broken down into smaller problems. Trying to see the small parts and that's how you make it come to life.
Watching this beautifully produced Volvo ad will give you an good sense of who Erik is as an artist and of how much work goes into each of his composite photographs. All the images were taken with Erik's Hasselblad H6D-50c and then combined using Photoshop, that is after trees were first chopped down and placed in a calm 4 a.m. lake, the model shot separately in a swimming pool using similar natural light, and the canopy below the water's surface captured from a cherry picker. All those things had to happen before being masterfully blended together by Erik himself. If this doesn't spark the photographer in your soul then, I'm not sure what would inspire you.
I think saying that something is impossible is wrong. It's just hasn't been figured out how you can do it yet.
Copyright 2016 | All Images by Erik Johansson and used with permission. | Erik's website