Recently, one of the most significant beauty and makeup YouTubers released a video showing what kind of setup she’s using to shoot, and it’s absolute madness. If you thought people on YouTube were still shooting with webcams and the iPhone flashlight, you are in for a real surprise.
Desi Perkins is without a doubt one of the biggest and most well-known beauty and makeup YouTubers. She has around 2.9 million followers and has been on Google’s video platform for just a bit over four years. During that time, her tutorials and vlogs have improved quite drastically. Despite her videos looking very good, I’m sure few photographers or videographers would have thought she was using more than $10,000 worth of gear, including over $2,000 worth of lighting equipment. Don't get me wrong, the image quality and lighting are great, but it's quite surprising to see someone who's not a photographer or videographer having this kind of kit.
A couple of years ago, YouTube was platform were people would upload videos to share content and have fun. Nowadays, being a YouTuber has genuinely become a full-time job, and seeing people such as Perkins using so much high-quality gear to shoot videos confirms it even more. When you look at people such as Peter McKinnon, it only makes sense that they have expensive equipment to film as they got the gear to shoot their photo and video gigs in the first place, before turning it into their YouTube gear. But seeing people outside of our industry using Kino Flo Diva-Lite to shoot YouTube videos may push you to rethink what the YouTube community has become.
What do you think? Is her setup an overkill or is it worth the investment? Do you think every YouTuber nowadays is in some way a videographer or filmmaker as well? I’d love to read your thoughts in the comments below.