From concept to finsihed piece Danielle Evans creates incredible pieces of art using various mediums for clients Target, Romano's Macaroni Grill and Kellogg. Her style is freeform and specializes in hand lettering to create stunning scenes with perfect lighting to match the feel she is looking for.
Starting with a general vision and background texture that will help her main subject matter stand out she then adds layers to create the overall vision. Sometimes using pencil sketches initially to help with layout and placement of primary and secondary pieces she get the job done with an amazing amount of patience. One challenge in this type of situation is learning with various types of mediums like mashed potatoes, shoe laces and raw meat to form it on the spot and then finding ways to match backgrounds and lighting to fit each. Not always having top end photography gear, her "ancient” Nikon can be seen in a few snapshots in her social sites while shooting natural light and working the settings to get the best shot possible. Check out the process below and also a behind-the-scenes video of the setup and clean up process below.
More videos here !
To see more on how she styles and sets up these shots, check out her various social networks on Twitter, Instagram and Tumblr where she regularly posts behind the scenes images and fun videos on how she created and cleaned up each setup.