It's 2018. A brand new page. For us creatives, renewed energy, and enthusiastic drive is what it will take to kick the new year off right. And who better to personify said energy than coffee fueled, Toronto-based photographer / cinematographer Peter Mckinnon? In his first "vlogtorial" style video of 2018 Mckinnon takes to the streets of Toronto with friend and sage-like video creator Chris Hau.
With no particular goal in mind and armed with a "most epic day of life" approach, the duo passively location scout their hood while producing light, but captivating, content along the way. This video is littered with fun, energy, inspiration, and the secrets to success, if you know what you're looking at.
McKinnon outright shares some of his secrets (how he gets his music and videos perfectly in sync, or what his thoughts on goals are) while others go unmentioned and must be gleamed by a mindful eye. Like how McKinnon and Hau were always on the look out for content, subjects, and locations. Everywhere they went and everything they did was documented for later use. Which is why the seemingly mundane task of prepping for his day, in a parking garage, became a large part of his video. Peter told me:
I like to try and make the best of wherever I go shoot. I.e. the first five minutes of the video is literally a parking garage. -Peter McKinnon
And how McKinnon took a day of little direction and made it completely engrossing by creating content that he was excited about. Or maybe, more accurately, being excited by the content he was creating. That enthusiasm becomes infectious, making me enthusiastic just by watching it. I hope you pick up as much as I did from this video and if you walked away with any other insights, please share them in comments below.
[via Peter McKinnon]