Trial By Fire: Switching to Sony For a Commercial Shoot Overnight

Trial By Fire: Switching to Sony For a Commercial Shoot Overnight

Seems like just a short few years ago, Sony DSLR's were the laughing stock, what with their proprietary this and convoluted that. Yet today, going into 2016, Sony has made a huge impact in the photography world with their hyper-techy mirrorless cameras almost out of nowhere. After much consideration (and provocation from Sony) I decided to try out some Sony gear in the most challenging way possible: on a client job. Nope, I had never worked with a Sony before. What could possibly go wrong?

It begins.

To be fair, noted commercial photographer and Sony aficionado Joel Chan had been showing me some of the features and functions of his Sony mirrorless in recent weeks. Although Chan has also been evangelizing all things Sony to me for the better part of this year, I always kind of blew it off with a "Yeah that's pretty cool" type of comment, and moved on. The tide began to turn when I actually held an A7R in my hands and took a few casual snaps with it. At first, it was a catastrophe, but it didn't take long for the experience to become an epiphany. But I'm getting ahead of myself.

I don't do gear reviews.

There are many skilled and technically savvy writers here at Fstoppers who do reliable and detailed reviews of photography equipment. I am not one of them. Something about gear reviews usually turns me off, so I never opt to do any, even if it's equipment I truly like (or loathe). However, being offered a Sony A7RII , Sony 70-200 4.0 OSS G and Zeiss Batis 85 1.8 to play around with recently, I suddenly had the overwhelming urge to diligently test it all in the most rigorous and organized manner possible. 30 seconds later, I decided against all of that and chose to show up to my next job with said Sony stash and just see what the hell happened.

6 agency models, 4 client staff, my assistant, a videographer and a Sony rep were all in attendance that day to watch me either make a fool of myself or somehow pull off a commercial job with gear I'd never worked with before.

The client was FireDisc, a manufacturer of portable gas grills based in Houston. The project, a 2016 calendar, had been scheduled for some time, well before I had never noodled with Sony anything. This was a reasonably risky endeavor on my part, but make no mistake: my trusty Canon arsenal would be at the ready just in case.

Upon telling Sony about my idea to use their gear on this project, their rep (and awesome shooter) Jimmy Ton immediately agreed to provide me with a stack of their toys, ultimately leading to me being on set with an A7R, A7RII, A7S, A7SII and some nifty glass options as well. I had the two lenses I was originally offered, the Sony 70-200 4.0 OSS G and Zeiss Batis 85 1.8, as well as a Sony Zeiss 16-35 4.0Zeiss Batis 25 2.0 and a Sony Zeiss 55 1.8.

I shot the entire day on the 42MP A7RII because, well, of course I did (more on that in a second). That and the 12MP of the A7S and A7SII weren't really conducive to marketing images that could end up as posters later. Not to mention it was an intensely bright Texas winter day; there would be no need for low light sensor mojo on this project (something the S units were said to be damn good at).

Convening at my house after the shoot, Joel and Jimmy set up the Sony swag on my kitchen counter and improvised a product shot of everything that was set that day.

Initial thoughts while on set: Teeny tiny is not jiving for me.

I'm not the first photographer to bemoan the physical size of the Sony mirrorless cameras, and I won't be the last, but I have to say I mostly agree with these assessments. The A7RII and it's little siblings are far, far too small for me to feel genuinely comfortable holding one. Some shooters also whine about their little Sony looking "too amateur" in front of clients because of their size, but I find that to be a little silly to be concerned with.

That said, the A7RII isn't painful or uncomfortable, necessarily, but just doesn't come off as ergonomically harmonious with my very-average-sized hands. (This initial and major concern became a fleeting memory very soon; but more on that in a bit.) My good friend Joseph Hemphill, photographer extraordinaire and product manager at my sponsor MicroSearch in Houston, allowed me to fondle his A7RII with the battery grip attached. I admit I felt several times more comfortable with it on. As such, if your shopping list includes a mirrorless Sony Alpha series, and you prefer a more robust hand feel, I would budget for the grip without fail.

The good news, however, is that with small size comes small amounts of gravity, nay, weight. The A7RII with any of the lenses I had on set that day weighs about half of any comparable set up I have on my Canon rig. And after 6 hours in rural Texas with no break, that lightweight aspect becomes hugely beneficial. I never grew tired of carrying one or two Sony units around the ranch, and barely noticed any fatigue on my back or shoulders all day. This is a good thing; a very good thing. 

The Pocket Wizard looks massive atop the Sony A7RII, and for good reason. The Sony really is tiny. At first I was put off by this, but learned quickly of the benefits of a smaller main camera. Lightness was tops on that list.

But what about image quality? Did I carry around super lightweight toys all afternoon just to sacrifice the quality of the end result? It turns out, I didn't sacrifice a thing. In fact, the images I pulled from the A7RII were the sharpest and most dynamic I'd ever shot, technically speaking. Kind of to a ridiculous point when coming from the world of the 6D, like I've lived in for about a year now. The 42 megapixel aspect of the Sony didn't go unnoticed, and I immediately ordered up some new hard drives the same week. This was going to be a high density ride in all ways: photo resolution, 4k video, dynamic range, etc.

Megapixels: overrated or super awesome?

It all comes down to the maths. When compared, 2MP is literally double the pixels of 1MP, of course, so that is an appealing jump in resolution (and in marketing jargon). 2MP to 4MP: same story.

However, just as an example, 16MP to 18MP is nowhere near as appealing when you break it down: 5,184px long side on 18MP versus 4,928px long side on 16MP.

Said another way, the 18MP image is a scant 256px wider than the 16MP image.

Said yet another way, the 18MP image is right around 5% wider than the 16MP image. That is not a statistic worth dropping your 16MP camera for at all costs, especially if it is working well for you.

But the A7RII? Ok, that's a different situation altogether, especially coming from the world of the Canon 6D, as I said. And I know, the 6D and A7RII are not on the same tier, as it were, in the world of digital cameras. But this isn't meant to be a side by side comparison of two brands' directly competing products. Instead this is just my own personal experience (did I mention I don't do gear reviews?)

The jump in megapixels from my Canon 6D (21MP) to the Sony A7RII (42MP) was exactly double, and not insignificant. Though not quite the Canon 5DS and it's 50.6MP, the A7RII's resolution was definitively noticeable upon dumping the SD cards into Capture One that evening.

Sony wins in the world of resolution, hands down, compared to my 6D. And to think it weighs about half of my Canon (with grip), well, that makes it all that much more impressive. I'll also add that double the pixels forced me to change my retouching approach a bit, but then that's not exactly news for retouchers who work with, for example, medium format files on the regular. So I'm definitely not complaining.

But is the Sony A7RII easy to use?

Yes and no. And by that, I mean it totally is once you get used to it, but it is definitely different. Nikon stalwarts won't like me saying this, but the complex Sony digital interface is still easier to navigate than any Nikon in recent memory. Yes, you can get accustomed to anything, but the A7RII menu system made sense after just a short while. 

One key aspect about the A7RII is the fact that you can customize several different buttons (C1, C2, C3, etc) to do almost any function. This, of course, means that if you borrow another shooter's A7RII, you will almost certainly run into brick walls because your C function buttons may not do what you expect to do. But it's that customizable aspect of the camera that I actually loved immediately. Instead of utterly conforming to where, let's say, the focus type/point adjustment button lives, you can just program to whichever C button you prefer. You could argue that that is still a learning curve, but at least you can make the decision on it.

Deceptively simple looking at first, the rear interface of the A7RII is actually super intuitive. Yes, it takes some getting used to, but totally worth it.

The menu systems are also customizable, to a degree, in that you can change the default view that they are presented in. The LCD read out of your settings has a couple of different view options, and literally everything you see on the LCD can be seen in the EVF, or Electronic View Finder - something worth its weight in gold when shooting outdoors. But allow me to expand on that.

Sony's Electronic View Finder: where has this been all my life?

If you're not familiar, the A7RII is equipped with Sony's nifty Electronic View Finder (EVF), and what it does is both extraordinary and also potentially bothersome when you don't know how to toggle it quickly.

What the EVF does is, it allows you to see anything the LCD displays, including reviewing your shots, inside the viewfinder. It also has the largest magnification for any viewfinder at .78x. Impressive.

The best part about the EVF? Shooting outdoors on bright days. While many shooters have opted to buy video viewfinders or loops to scope out their LCD clearly when outside on a super sunny day, the EVF allows you to get instant feedback by showing your capture immediately in the viewfinder the very second you shoot it (by turning on shot review). The display time can be set from a couple seconds to several, or you can turn it off and continue shooting by halfway pressing the shutter when the image pops up. Make no mistake, this takes some getting used to. But to see your outdoor shots without a glaring sun causing you problems, and instantly as you shoot, that's just genius. While I wouldn't trust this view for anything other than exposure, it's still damn cool to see things so clearly and quickly outdoors. If the exposure shifts a bit, you know immediately and can adjust without taking your eyeball out of the viewfinder. (Film purists, commence snickering.)

Mercifully it wasn't hot that day, but like most all Texas afternoons it was insanely bright. Sony's EVF made life much more streamlined when it came to reviewing shots in such an environment.

Indoors, I would imagine, it also adds a level of convenience particularly when your strobes set up is nothing like the ambient light shows. Again, immediate feedback in the viewfinder allows you to make instant decisions on things as you're shooting, which I love. 

The only real challenge with this function is when you are shooting quickly, or with the idea of keeping a faster paced flow with your subject. The EVF popping up with a shot review every single time will slow you down to the point where action photography is useless and more kinetically focused portrait work will suffer greatly. In short, you will be seriously annoyed if shooting anything with significant speed (even a fast paced model) with the shot review toggled on in the EVF. The good news? You can simply turn that function off and the A7RII acts like a standard DSLR. Well played, Sony.

It really is a small camera. But that's not stopping me from loving the A7RII in all it's teeny tiny glory.

One word: Zeiss

​This should be a two word review (and "Shit sandwich" isn't it) because anything Zeiss does tends to be perfection, or damn near, without fail. My two words of choice? Zeiss rules.

I particularly enjoyed my afternoon tryst with the Zeiss Batis 85 1.8, the first AF Zeiss I had ever experienced. Apart from the AF being the fastest and most accurate I'd ever seen in a prime lens, the end results were exactly what you would expect from the Big Z. Sharpness was insane, bokeh was smooth as silk, color was rich; the works. There is a reason there is currently a nationwide shortage on the Batis 85, and sending my copy back to Sony was somewhat painful to do, if I'm honest.

Quite simply, the best 85mm lens I'd ever experienced in my short career.  

Sony glass is a thing.

I thoroughly enjoyed the Zeiss Batis 85, as I said, but also had a blast with several other lenses on site, including glass labeled "Sony Zeiss" and simply "Sony". I learned quickly that the naming conventions were a curious thing, and that Zeiss, Sony Zeiss, and Sony were in fact three different types of lenses, so to speak, and not to be confused with one another (something I had trouble not doing at first.) 

The most immediately attractive in the pure Sony camp was the 70-200 4.0 OSS G, a set of designations my inner nerd thoroughly enjoyed memorizing. This little lens was initially an object of some derision in my view because, to be honest, it looked exactly like a Canon telephoto. It was not clear why this sort of design, with the black rings and white body alternating, was so flagrantly like a Canon 70-200, but I decided not to give that a second thought and just see if the damn thing was any good.

No but really, the Sony 70-200 4.0 OSS G looks like a Canon. Even the toggle buttons and rings. That said, the Zeiss Batis 85 looked glorious and, speaking of rings, the focus ring on it was classic Zeiss smoothness in your hand.

Naturally, if anyone hands me a 4.0 rated 70-200, I'm going to try it wide open immediately to see what it's worth at it's weakest. The good news is, this little sucker didn't disappoint in the world of clarity and bokeh, even being "just" a 4.0. Unlike the 2.8 purists, I wasn't totally surprised by this because one of my all-time favorite lenses is the Canon 70-200 4.0L, probably the most underrated lens in the Canon lineup. So I know the joy of a well made 70-200 4.0 lens. I can confidently say the Sony 70-200 4.0 OSS G was at least equal or maybe a tad better than the Canon equivalent. (I didn't have a Canon to compare it to on site, but I would venture the Sony was also a tad lighter).

I'll also add that the A7RII focuses quickly, accurately and consistently even in low light and back lighting situations. The AF alone is worth the price of admission, at least to me.


As I stated above, I am no good at gear reviews, and I never really intended to try to be. To me, benchmark tests and side by side comparisons, or obsessing on the myriad of technical things a proper gear review should have, is just not my thing. As such, the best I can tell you about the Sony A7RII and it's siblings is: I'm switching. Yep, there, I said it. Even after an impetuous decision like using new gear on a client shoot without learning it beforehand, Sony worked perfectly for me.

I will be a Sony shooting fool going into 2016, a decision I couldn't be happier about and, if I'm honest, I strongly recommend you consider looking into as well. Immediately.

After a full afternoon of shooting, my associates Joel Chan (left), Syed Hasan (center), Jimmy Ton (not pictured) and I grabbed dinner and continued talking all things Sony while reviewing shots.

This little thing really is a game changer. I'm thrilled to be on board the Sony bandwagon, and will be hanging up my Canons for the first time ever. 

I don't believe Sony is better; I'm convinced of it.

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Adam Sparkes's picture

Nino, don't make me go out and try new gear, you bastard!

Nino Batista's picture

Don't do it! Your wallet will suffer! Stay strong! ;)

Adrian Zaharia's picture

Canon 5D mk II still rocks! :D

Justin Haugen's picture

I just want all the cameras. I got room for you all. Hop on into my Pelican.

william mitchell's picture

I use a A77 mark II and the EVF is great. My next camera will be an A7 series since I have Minolta lenses to use with an adapter. If only the mark II A 7 series was public information before I bought the A 77. I also use an A700 so I have chargers and batteries. A good real world review.

J. Albert Andrade's picture

I'm with you... I LOVE my A77ii and all my 30 + year old Minolta lens and one day, I will advance up to the A7Rii .....

Justin Johnson's picture

What lens is that top shot taken with?

Austin Burke's picture

Am I one of the only ones that never found nikon menu layout to be that bad even after making the switch to it from canon? If Anything I personally would rank the sony menu layout bellow Canon and Nikon, but that's probably my main complaint about the sonys now that they have fixed a few issues, though battery life is still a pain. Probably going to keep my eye out for the A7RII once it drops in price after the next generation comes out, looks like a great tool that would do great in the studio for photos, while matching well with the Sony F3 for video.

Josh Rottman's picture

As a long time Nikon shooter, there is so much unnecessary garbage.

Jim Cutler's picture

I like Sony gear, but the Nikon menu is not worse than the Sony. I know Sony knows that the menu system is featured prominently as a complaint. Sony is doing good things and they will certainly address it. Once you use a Sony for a while you adapt to the menu. Not ideal, but you work fine.

Niklas Hantke's picture

Disclaimer: I never held a Sony Camera in my hand,
BUT I can't imagine, that these little cameras tend to be as nearly as easy and "grippy" to hold like a Nikon or Canon DSLR does.
I think especially in combination with heavier lenses could it be a real pain to hold this little "thing" at the end without a real grip.
In addition to this I assume that in more extreme conditions I'd be glad to have some bigger and more grippy buttons. (eg. using the Cam with gloves ... ) but to each his own, I'll stay with Nikon - not because of the image qualtiy but because of the handling.

T Dillon's picture

You should hold it, then. In many ways, its better. In some worse. In others, negligible.

Marko Marjanovic's picture

The thing is - mirrorless cameras are much lighter, and having a big grip is not necessary. Center of mass is on the lens (supported by left hand), and not on the body. I'm not a pro, and I've been shooting with Sony for three years, and then I borrowed D7000 to shoot some event and my wrist started hurting after 15 minutes of shooting. I needed to use strap, whereas with Sony you can easily shoot whole day without fatigue

Justin Myers's picture

Good review. I think a lot of people were hoping for a 5D Mark IV this year but it didnt happen. Sony has so many new full frame bodies to choose from, it makes you wonder why Canon is taking so long.

Nino Batista's picture

I am a Canon devotee, still, don't get me wrong. Have been for ages. However, right now either Canon is about to drop the mic with some bad ass stuff in 2016.....or they may find themselves upsetting their users even further. It's hard to say where their priorities lie at this point, what with their announcements this year, but it will def be interesting.

Austin Rogers's picture

We've been expecting you.

Nino Batista's picture



Congrats - it's quite a fantastic system. Aside from super-tele sports/birding there's nothing it can't do well. I've done an overnight shift as well after MK2 bodies came out. Now with 2 A7Rii's, A7Sii and all native primes from Sony and Zeiss I couldn't be happier. It's not a cheap switch, but not the first time I've seen folks change from their MF systems to A7Rii for a fraction of the cost... so these things are all relative. Right? :)

T Dillon's picture

Really appreciate the open-mindedness.

Vicky Mittal's picture

Did you have any buffering issues when you were shooting?

Josh Rottman's picture

Confirming everything in my head. I'm switching from Nikon. Also picking up an FS5 to replace my FS700.

J. Albert Andrade's picture

Straight Up !!!!

Michael Aguilar's picture

I switched to a Sony A7ii from a 5D MK3 and Canon as a whole after 13 years. A7ii I felt I gained a little, but then I snagged an A7Rii this Fall and felt a bit ahead of where I left off. Wallet definitely suffered. I've covered 2 weddings and over 12 different shoots since getting it in September. Not going back. All the gear you used in this article will be present for your trip this weekend and then some. ;)

Nino Batista's picture

Sweet! I'll be packing light: A7RII + Batis 85. My studio go-to anyway!

Michael Aguilar's picture

HOLD UP!!!! Timeline:

Hi I'm Nino Batista and I want an A7Rii. Ok here.
Hi I'm Nino Batista and I want a Zeiss Batis 85mm for that A7Rii. That lens is on extreme backorder and currently has 1-3 month delays......Ok here.



Nino Batista's picture

hahahah oh if only it were that simple! :)

Craig Jeffries's picture

I have been a Minolta Shooter until my Sony A99. Back in 2004 when Minolta launched the 7D (yes they had that model before Canon...:P) whilst it wasn't a class leading DLSR, it was the first to have in body stabilisation, and a few other design trinkets that made using it a joy. In essence I loved that Minolta were doing something different and innovating, plus I already had Minolta glass from my film body so it was an easy choice. Sony came along 2 years later and it wasn't until the A99 that I felt like that innovative spirit was there again for me to fork out my cash.

The EVF is amazing, the body whilst 3 years old now still has the full size feel and can hold a full size battery. Also, the full articulating back LCD display (unique to the A99) makes cramped shooting positions a breeze. It has some shortcomings (despite these I still love my A99), but apart from Megapixels I'd still think this is a better choice than the E-mount series for most shooting situations. Yes I'm still dreaming of an A99 mark II hopefully soon.

Loved reading this article.

Nino Batista's picture

Thanks for the feedback!

Barry Chapman's picture

I'm with you. The reviewing shots in the viewfinder revelation Nino referred to has been available to Sony SLT shooters during those years when he said Sony DSLR's were considered a laughing stock to those who didn't know better. Meanwhile, people have been looking at me thinking "what the hell is he trying to take a picture of?" while I've been happily reviewing my shots in the EVF. Incidentally, the fully articulating LCD display isn't unique to the A99 - the A77 and A77ii have it too.

Craig Jeffries's picture

Apologies Barry, you're right, that awesome LCD is on A77 and A77ii as well.

As for the reviewing photo's via the EVF - if walking down the street and doing that, good idea to have the lens cap on - otherwise the couple walking infront of you might mistake you for taking photo's of their butts (yes been there made that mistake, no it didn't end badly...)

Mark Rigsby's picture

Your beard is as glorious as the A7rii......Great article!

Nino Batista's picture

Now you're just trying to butter me up. hahaha

Mark Davidson's picture

What I would like to see is a line of pure Zeiss zooms. F2.8 thank you.

Nino Batista's picture

I may or may not have heard that 2.8's may or may not be coming.

T Dillon's picture

They are coming, and apparently will be G's, not Zeiss. I am perfectly fine with that. The G lenses are top-notch, just don't follow a Zeiss design pattern (its why the 24-70/4 performs poorly in corners - its a Vario-Tessar). The A Mount is a Vario-Sonnar, which just means its bright and variable focal length. But if the G is anything like the Minolta 28-70 G, it will be amazing.

Mark Davidson's picture

Perfectly happy with good G lenses. I just had concern about the 24-70 f4 lens. That is a lens that needs to be excellent for their caliber of camera.

T Dillon's picture

I owned it, and liked it a lot. I am actually thinking of buying it again. For my shooting, it was perfect. I find corner sharpness wide open to be highly unnecessary, unless its for landscapes. Even then, I will stop down to f/8-11. Its a good lens. If I am doing portraits, I will use primes. I totally get that wedding shooters (crazy masochists, really) need it, but for my needs, its pretty excellent. And yeah, distortion is an issue at 24mm. But, I find software correction to be good enough up to 30x20" prints. Larger than that, and I would stitch anyways.

Konrad Sarnowski's picture

I will be monotematic, but: now imagine Sony giving you a lens with leaf shutter... *drools*

T Dillon's picture

The RX1's have it. 1/2000 flash sync. Its amazing. Very special camera.

Konrad Sarnowski's picture

Yes, compacts with fixed lenses are here for a long time, but ILCs need lenses with this feature ;)

PS. Personally I use X100s for all my work, and there is also Ricoh GR line with leaf shutter

Flint Stone's picture

For most amateurs the cost of good glass for Sony is much higher than equivalents from Canon and Nikon. Yes you can use an adaptor but at the cost of slowing down the AF. Plus I don't see many flash triggers for the Sony cameras as you can get for Canon.

Mika Leinonen's picture

Any examples of this that cost of good glass for Sony is much higher than equivalents from Canon and Nikon?
And how many flash triggers you need for Canon? One is enough for Sony!

Marko Marjanovic's picture

50/18 and 35/18 (aps-c) are ~150eur for Canikon, while the same primes cost ~350eur for Sony. These are the primes that amateurs use the most. Tamron 18-200mm for Canikon is $250, while Tamron for Sony is $750. And these are almost all the sub-$1000 lenses for Sony aps-c

Mika Leinonen's picture

Who has talked about APS-C and APS-C lenses? This article is about Full Frame camera, then we talk about quality FF lenses too. Not toys like Tamron 18-200. But just for reference, where I live, Tamron 18-200 for Sony (A-mount) costs 180€ ;)
But like I said I was talking about quality lenses, like: Zeiss Sonnar T* FE 55/1.8 ZA, Zeiss Batis 85 mm f1.8, Sony Distagon T* FE 35mm f/1.4, Sony FE 28mm f/2, Sony SEL 90mm f/2.8 G OSS Macro and Sony FE 70-200/4 G OSS. How much equivalents from Canon and Nikon cost?

Marko Marjanovic's picture

We were talking about amateurs, didn't we? Those 90% of photographers. If you're going to take snapshots of your kids and trips, you won't be spending $1500 on a FF camera and additional $2000 on two lenses...

Jonas Vo's picture

The Canon and Nikon 50 mm primes do not have image stabilisation. Also, the Sony 50 1.8 APS-C lens is not 350€.

Nino Batista's picture

Well, I know that the Canon EF 70-200 4.0L IS is around $1,100-$1,200 new, and the Sony 70-200 4.0 OSS G is just under $1,500 new. Considering they are essentially the same, that is proof of a higher price point overall for Sony (and not even discussing Zeiss yet). However, since most of the glass worth using on Sony is made by Zeiss, in my opinion, making the extra investment to procure Z stuff is not a bad decision. It's not a cheap decision, no, but then the $3,200 price point of the A7RII puts it squarely in professional grade DSLR (or mirrorless) cameras anyway. If someone asked me to advise on a reasonably priced system to invest in that wont utterly shatter their bank account, I would almost certainly not lead with Sony+Zeiss rigs.

T Dillon's picture

Except Sony includes the hood, tripod mount, everything.

T Dillon's picture

If you use a-mount adapters, no slowdown. Even Canon glass works well on the a7II/rII. And as for triggers, the pixel kings are fine. Phottix Odin's are better.

Kelvin Cheah's picture

Anyway we will be able to watch the bts video?

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