Typically, regardless of where your prices are set, you are bound to run into someone that says your prices are too high, other photographers are cheaper, and will ask if you can lower yours. What's the best way to respond to these types of inquiries?
I have experienced it myself: you have someone reach out to inquire about booking a session, and when it comes to your pricing, they respond with something that tells you they want a cheaper session. In this video, photographer Michael Sasser shares what he has come up with as his best response to these types of inquiries.
Before you respond, there are a few things Sasser points out that you should remember:
- They want to hire you. They are contacting you back because they want to hire you versus the other photographer (at their prices), so you have a tiny bit of an advantage.
- Sometimes, they are not your client. There are people out there that will be happy to have you as their photographer and happy to pay your prices.
- People spend money on what they value.
After talking with several photographers, Sasser has created a response that he has found to work best for him. He also shared that one of his fellow photographers is a little blunter in their response. Sasser shares valid points and suggestions on how to respond. There might be times where it does make sense for you to offer a bit of a discount. In the end, if it makes sense, that decision is yours.
What responses have you found work for you in these situations?