Even wonder what goes on in the boardrooms of our favorite camera manufacturers? For many users over the last few years, there’s been regular questioning over decisions that the Big Two (Canon and Nikon) have made. Long term fans have been almost universal in their derision of both companies, citing lack of innovation, lack of meeting true user need, and 'interesting' pricing strategy as some of the reasons. True or not, this video showing “behind the scenes” of the DSLR video revolution and a parody of Canon exec thinking is absolutely hilarious.
Andrew Reid, of EOSHD put up a review this week of the Samsung NX1 against the Canon C300. At the end of the review he drops an absolute bomb of a video he made on YouTube, combining a hilarious interview in Spanish with his own take of what’s being said in the subtitles he’s added. In it, he parodies the ‘board room discussion’ he imagines has taken place at Canon – from the start of the DSLR video revolution with Vincent Laforet (“this stills guy…shooting video…not sure why…”) “leaning out of a helicopter in a cute harness” and getting 10 million views with Reverie, through to today’s latest 50MP offerings.
If you’ve ever been excited for a Canon camera offering, then stared dumbfounded and felt short changed at what we’re actually getting – and the price we have to pay for it – you will probably find the video more than a little funny.
Obviously we laugh because of the hilarious context and setting that’s going on for this sort of discussion – it’s ridiculous. But at the same time, we laugh because just perhaps this has a modicum of truth behind it – we can almost picture this taking place in some exec’s head as they reason out what has happened since the start of the DSLR video revolution.
It’s interesting times for manufacturers of cameras. With Nikon coming out with ‘film making’ DSLR kits, and Canon slashing prices on it’s top end 4K 1DC leaving new 1DC owners fuming, it feels like the camera manufacturers are still working out exactly what we want (or need) against a back drop of incredibly rapidly changing technology. No easy task for sure, but considering this video ‘revolution’ is now 7+ years old, it seems to be taking a while for the dust to settle.
For many of us in the video world, DSLRs represent the best balance between price and punch. But the mirrorless 4K offerings like the GH4 are certainty taking off. RED has also been incredibly focused on their strategy – while their cameras are still outside of the realm of affordability for most smaller commercial video guys, renting them and passing that cost to the client is seen as almost the norm today. RED have really done an expert job of inventing a brand new camera company and delivering the goods, as well as giving client’s the perception that it will look “better if it’s shot on RED”.
I don’t have the answers, but I do know that – as a long time Canon shooter - at 6am when I woke up and saw this video this morning, the bed was shaking violently as I was stifling laughter, trying to avoid waking up my wife, the neighbors and the rest of the neighborhood.
What do you guys think? Is this poking fun unfairly at Canon or do you think it hits home? What do you guys really want from your photo and video cameras and do you think the companies we spend our hard earned money with are giving us what we need? Share below