Back in 2017, my commercial work was struggling to make any impact. I got the odd big job, but mostly out of convenience rather than style — that was, until I purchased this lens.
I have always been very practical when it comes to my purchases for my business. After all, it's a business and not a hobby for me. However, through a bit of a windfall of a re-license that I wasn't expecting and a large commission, I decided to upgrade my most used lens.
As a Canon shooter for my bread and butter work, an old 100mm lens was my go-to for the style of work I was doing at the time. So, I decided to treat myself (which is very out of character) to a nice new one. After a bit of research, I decided the lens I wanted was the Zeiss Milvus 100mm f/2M ZF.2 Macro Lens.
The leap in price from the previous 100mm was somewhat substantial, but upon receiving it, I was very impressed with the build quality and optical performance of this lens, although this is not a lens review video. What impressed me the most was how much I could create incredibly detailed images. Not too long before the pandemic, I decided to entirely recreate myself as a photographer because of this purchase. This body of work led to being signed by a top agent and to shooting some really big and exciting campaigns based off my personal work alongside the usual work I would have picked up.
In this video, I talk about how and why this lens changed my photographic career and why it is my favorite and most illogical bit of camera kit.