This is a bit of a taboo subject among photographers, but in this video, I look back at my work and how much I charged and what validated that rate at any given point in my career through to today.
Starting out at £150 per photoshoot and moving through to charging large creative fees, licensing, production costs for retouches, digital techs, assistants, stylists, background sourcing, prop stylists, and producers involves a lot of changes that can only happen with time. In this video, I look back at my very first images and their financial value. I then go through the progression of my work, looking at who my clients would have been and how much I would have been billing them. As well as this, I go through three key points in my career, looking at the quality (or lack thereof) in the work, my mindset at the time, and what I thought was good.
Photography is very subjective, and I think the subjectiveness also morphs throughout our journey. I show my first drink photography and then compare it to a plate of spaghetti. At the beginning of my journey, I would have thought the drink photograph was a better image. However, over time, my understanding of photography changed, as did my perspective. My pricing also reflects this.
Something that I didn't mention above was the usefulness of the A.O.P. calculator. When I am talking about fees, this is what the industry uses to find an approximation of what the usage is worth. Sometimes, you charge more; sometimes, you charge less.