Pricing restaurant photography is something most food photographers will struggle with at the start. In this video I discuss how much you can charge as well as some of the negotiation pit falls to avoid.
As a food photographer, I started out in the same way that many others before me had. The local independent cafe/restaurant/hotel was my first potential client. They were small enough to be easily approachable, I knew many of them (I am a big cafe fan) and I had no idea how to get in anywhere else. The problem was, I had no idea how much they would be willing to pay. Over the years I discovered that they were all so different in their needs, but also very similar in their budgets.
Though this is a common problem, it also seems a hard one to find answers upon, especially one with realistic numbers. Throughout the video I discuss the actual fees you can charge, but also look at some of the problems you will come up against when trying to negotiate a fee with a client who may not understand the value of your work. I also look at some of the key items you need sign off for before agreeing to do a photo shoot with an independent business.
Restaurant photography is at the beginning of most food photographers career paths. Although you probably wont make a long term living in this niche, it is certainly something worth doing to learn your craft and also to work on your business skills.
What have your experiences been with restaurant photography?