Are you a photographer that owns a business or are you a business owner who offers photography? That realization can sometimes mean the difference between having a successful business or not. Here’s why you should stop photographing people as the sole subject of your imagery.
This video from FlashFilm Academy gives an interesting take on the business side of photography and how to market yourself to a valuable level of clientele. Many of us are focused on portraiture at the retail level, and that work may be your bread and butter, but could you add a level of commercial photography that would enhance your bottom line? Could this work for you if your subjects would still be a predominant part of your imagery, but at the same time enhancing your work with a story and a product?
Many photographers have their niche that they are in and enjoy, but sometimes, it’s a great idea to work on different types of imagery or even different segments within photography. Some stand-out photographers like Mike Kelley found a new revenue stream just by trying a more commercial and product-centric genre; in his case, it was airplanes. Those types of imagery may be outside your current wheelhouse, but it’s definitely worthwhile to explore if you’re looking to expand the content and type of clientele you want to offer services to and work with.
We also noticed FlashFilm Academy used one of Fstoppers' images in their video from our "How to Light and Photograph a Beer Bottle Advertisement," and we've linked that video below for you to check out.
Fstoppers also offers a full tutorial on how to create exceptional product photography, "The Hero Shot: How To Light and Composite Product Photography with Brian Rodgers Jr.," that could be a boon to any photographer looking to elevate their imagery and truly begin to go after the product photography market.
Does your photography business offer several segments to appeal to different types of clients? What type of photography work have you found to be the most successful for your business?
If you're looking to become better at the business of photography, don't forget to check out "Making Real Money: The Business of Commercial Photography with Monte Isom."