Like it or not, social media is one of the primary means of disseminating your work and communicating with potential clients nowadays. As such, it is important for photographers to know how to effectively engage with it and leverage it for finding customers and advancing their careers. This great video presentation features a photographer who is highly successful on various social media platforms sharing some of what made her successful and offering some helpful advice so you can do the same.
Coming to you from Tati Bruening with B&H Photo and Video, this insightful video presentation discusses some of the best practices for effectively engaging on social media and building a decent following. I thought a particularly salient piece of advice was "clout is temporary, community is ever." It is not uncommon for someone to have a post go viral, only to be relegated back to obscurity again once the excitement around that specific image or video dies down. The creatives who get the most out of social media are often not those who chase clout, but those who invest the time to build a community that makes their followers feel like they are valued and part of something. It takes more time and effort, but it also yields greater rewards. Check out the video above for the full rundown from Bruening.