Sony is Calling for Female Photographers: Apply for 'Alpha Female Plus' Grant Program

Sony wants more female photographers for its Alpha Female ambassador program, with grants for projects which offer $5,000, a full frame Sony camera and lens, and more.

The diversity of brand ambassadors for major camera brands has been a hot topic for a while. Most recently, Nikon South Africa came under fire — and for good reason — for announcing seven new affiliated influencers, only one of whom is Black, despite more than three-quarters of South Africa being Black.

Sony have started a female specific movement to address any imbalance, and now they are calling for more to apply.

https://www.instagram.com/p/CDw2k41slST/

If you're a female photographer or videographer with an idea for a project, you could secure $5,000 in grants, a full frame Sony camera and lens, a year long Adobe Creative Cloud All Apps subscription, one year of Sony PRO Support membership, and the chance to be featured across Sony's many channels.

Interested? Apply here.

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115 Comments

Teresa Oldenbourg's picture

The winner will probably be someone with a large platform.

Irene Rudnyk's picture

I attended Kando last year and was able to meet a lot of their Sony Female Alpha photographers and most of them had actually a really small following but were doing amazing work, so it's not all about the amount of followers you have.

Teresa Oldenbourg's picture

That is actually very refreshing to know.
Brands that only cater to large platforms feels like if "The Voice" had only famous singers already.

Les Sucettes's picture

Something tells me that it’ll be a women. Just a gut feeling on this...

Les Sucettes's picture

You seem to like the double dipping. Women are either a majority or they are minority. You cannot have both preferential treatment for being a minority and consider yourself a majority. Two wrongs don’t make a right.

Les Sucettes's picture

You seem to not understand to use of “seem” in the sentence. Perhaps some English lessons may be in order, Mlle Oldenbourg?

Teresa Oldenbourg's picture

That was incredibly rude. English is my 2nd language.

Cool Cat's picture

To deny someone who has tremendous ability and skills because you don't have enough of a certain race, gender, or particular religion, is a total copout. You don't get respect through affirmative action. What happened to plane old hard work?

David Pavlich's picture

I've been told by several members here that hard work is not a prime reason to hire someone in this day and age. Pleasing the 'offense industry' is the primary reason for hiring. You see, my way of thinking, hire the best to fill the position, is old world think. Best and the brightest? Pftttttttttt! But I'm just old, cranky, and set in my ways, you know, surround yourself and your company with great employees......period.

Mike Ditz's picture

David, it depends on the job. Today for some jobs you have to be the hard working, best and brightest AND have an ability to have a good media presence to relate to the public.
No one cares if the guy welding your stuff together is a nice guy or gal or not just a good welder. If he is the face of your company it might not work out as well if he or she is an ahole

David Pavlich's picture

And the ambassador could turn out to be a similar a hole. I know things are different now. I'm quite happy that I don't have to make personnel decisions anymore. I wouldn't take well to being forced to hire people that didn't suit my needs.

As far as the welder goes, or the sous chef, or the landscaper, or the window washer, you could have the prettiest or most handsome ambassador, but if that person that isn't the ambassador makes a bad weld or the sous chef sends out a chicken breast that is under cooked, that ambassador will make zero difference.

Good work and/or good products aren't enough anymore. I get that, but I'll never agree with it.

Mike Ditz's picture

You seem to have missed my point that the photographer is a good photographer AND charming...not just a good photographer. Just like you vetted your employees the ambassador is vetted for being a good photog and not an ahole. We all know people like that.

David Pavlich's picture

My point is that with a caveat, a large pool of photographers is eliminated. In this case, the requirements are female, good photographer, and charming. My requirements would be good photographer and charming. Again, it goes against the current narrative so I'm just glad it's not me that has to make these decisions.

Les Sucettes's picture

Just like in this case... the best person to market to a racist Chinese audience is a black person... he has talent and is black! Perfect

/irony

Sorry bigotry is bigotry and it doesn’t matter what the flavour of the month is. Nor do two wrongs make it right.

SONY is committing the same sort of crime just by exclusion.

Positive discrimination still is discrimination

Deleted Account's picture

There exist no such thing as positive discrimination. Just like there is no positive nazism. Putting the word 'positive' in front doesn't change a thing.

Les Sucettes's picture

There is totally positive discrimination... you just don’t understand the meaning of it. Use Google my friend

Deleted Account's picture

Thank you for your lack of explanation. Use Google to explain me why this form of discrimination isn't discrimination. Apparently that's to hard because there is no such explanation.

AJ L's picture

The point of the ambassador program is to market the products. It’s not a photo competition. If Sony thinks they’ll sell more products by getting more women as ambassadors, they should do that. If Sony thinks they’ll sell more products by getting more ambassadors who shoot only photos of cats playing with strings, they should do that too.

Roger Jones's picture

It's just business

Tom Reichner's picture

I feel discriminated against because I am a male. I know that Sony can do whatever they want - it is their money and their program. But to discriminate against people because of their sex seems wrong. I am being denied an opportunity because I am a man and not a woman. That seems wrong to me.

sam dasso's picture

You can not participate in women sports nor go to the women only bathroom. What is your problem with women only competition that Sony has been running for years?

Tom Reichner's picture

My problem with it is that there is not a corresponding male-only grant being offered.

There are men-only bathrooms, and there are men's sports, so I am not being excluded from those things. But when it comes to receiving grant money from Sony, it seems that women are being given a decided advantage just because of their sex.

How this is not considered to be sex-based discrimination is beyond my comprehension.

Irene Rudnyk's picture

Let me guess, you think all lives matter too?

Tom Reichner's picture

Yes, of course. Are there any lives that do not matter? Do you think that all lives matter, or only some lives? And do not all lives matter equally, or do some people's lives matter a bit more than others?

some guy's picture

Let me guess you have an IQ that can be counted on your fingers and toes. Why is it not shocking a woman thinks there is nothing wrong with discrimination when it benefits women. Why no male only contest?

sam dasso's picture

I completely understand that at times of Me Too and BLM it is easy to assume that corporation is catering to woke culture. But if you look at this competition from a business marketing standpoint it makes perfect sense. Why do you think shooting ranges have ladies nights - women shoot for free? Shooting sports are male dominated but women are half of the population, so if if you introduce women to this fun activity you just double your potential market. Same with photography. From what I understand photography is male dominated, but women are generally more creative than men and are huge market expansion potential to a company that decides to cater to them. Just take a look at how many female Sony ambassadors are listed on Sony Alpha Universe web site and you will understand that Sony marketing does work.

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