It can seem like a game of who you know and chance as to if you are the photographer chosen for a job. If you find yourself frustrated that photographers more expensive than you and not as good as you are getting the gig, this could help.
I am about to do my first marketing push for 2021. Usually, I would be on my second one now, but over here in the UK, everything has been closed all year, so I am running a shorter year than usual. In recent years, I have found myself in the fortunate position to have a good agent and a good client list. However, this has not always been the case.
Hopefully, this position of having struggled for a decade before being able to make things stick can give me a unique perspective on why it can be so hard to get commercial clients when photographers who are not as good as you are completely stacked with work. And no, it has nothing to do with being cheaper.
In this video, I discuss in a bit more detail when and how you can get booked as well as looking at the grim realities of the rejection rates, talking about how many emails, meetings, and calls I make in order to get a single booking. From the outside, it can all seem very easy and like things fall into place, but when I have spoken to other photographers who have given in, they have usually only done 10% of the work. It takes so much more.