Three Helpful Photography Business Pricing Strategies

One of the most difficult but important aspects of running a photography business is knowing how to price yourself. This helpful video will give you three pricing strategies to help you work toward becoming financially stable and successful in photography.

Coming to you from Chelsea Nicole Photography, this great video details three pricing strategies for your photography business. Pricing is something that a lot of photographers struggle with, but it's obviously crucial to running a successful business. For me, one of the most salient points was pricing into the market you'd like to be in. First, clients in the $3,000-5,000 wedding market are not likely to consider $1,000 photographers, simply because of the perception of quality they associate with different price tiers in their minds, regardless of the true quality you might offer. Second, would you rather spend your time doing 10 jobs a week for $200 or four jobs a week for $500? Of course, you need to have the skills to command higher prices, but once you do, it's important to earn what you deserve so you can run a successful business and not work insane hours. Check out the video above for the full rundown on all the strategies. 

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6 Comments

Motti Bembaron's picture

It seems everyone who comes up with price strategies video insists we don't charge enough...

Jeff McCollough's picture

That is the problem that most photographers have.

Motti Bembaron's picture

In my opinion, the problem most photographers have (including me) is the lack of good salesmanship. Telling people they need to keep hiking their price is not a viable solution. If you know how to sell yourself you will find what price you and your clients are comfortable with.

1. 0:37 Price for your ideal client, not you
2. 2:49 Develop clear vision
3. 5:34 Rise up fast

7 more minutes of something else...