Business

[Video] Why You Might Need a Mattebox
For any of you DSLR video shooters out there, you might not know why you may need some of the equipment you often see on some of the larger rigs found on major studio sets. Well the guys over at Cinevate show you exactly why you might need one of those tools called a mattebox. Matteboxes are essentially barn doors for your camera lens and allow you to control flares and the subtleties of light that make a good film into a great film. Cinevate also shows you how using different filters can really make parts of your movie stand out. Read the full post to see some side by side examples so you can really examine the differences closely.

Are You Doing Your Best Work?  Chase Jarvis Talks About Pushing Yourself
Last week we featured part 1 of ReDefine's interview with Chase Jarvis. The second half of the interview was just released and Chase talks a little about pushing yourself and being your own biggest critic while at the same time taking all the negativity that comes with being in the spotlight with a grain of salt. Lee and I have seen so many ridiculous comments about photographers and their work here on Fstoppers and other popular websites (heaven knows I've taken a few punches myself). In today's uber web social world, sometimes it seems if you haven't caused a stir of criticism of some sort then perhaps you haven't made something profound. It seems as photographers, most of us are driven by creativity and competition but the best competition you should have is with yourself. I hope you guys find Chase's words encouraging as he reminds everyone that even at the top of your career you are going to face people who question your vision. Stay strong and keep truckin' because the light at the end of the tunnel, may be you! Goodnight!

Chase Jarvis Offers Photographers Some Words Of Wisdom
Chase Jarvis has become one of the most inspiring figures for both amateur and professional photographers alike. His successful career as an advertisement photographer has only been eclipsed by his overall entrepreneurship. Recently Chase sat down for an interview with Tamara Lackey to explain his self proclaimed "10 year overnight success". I absolutely love his statement "what makes you hirable is not your technical proficiency, that is assumed...it is your vision: how you see the world." So many photographers focus entirely too much on their lighting and completely overlook creating an image that resonates with their viewer. There is a quote that says something like "a photograph that requires a caption is a failed photograph" but I think a photographer could go further and say "people don't care about what you had to do to create the photo, they just want to be wowed by the final image."

Nat Geo Photographer Dewitt Talks About The "Right" Shot
In the video below National Geographic photographer Dewitt Jones talks about looking for the "right answers" during every photoshoot. As professionals we are always put in the position to take the best possible image even if that image may not be easy to capture. Dewitt explains what it takes for him to not just get a decent shot, but continue to get the "right" shot over and over in every situation. How confident are you that you can deliver amazing photography in any situation?

How Bad Do You Want Success?
Let me warn you, this video has nothing to do with photography directly. Chances are you have probably heard the opening parable before, but when paired up with the training video of an aspiring football player the message is pretty powerful. How bad do you want success and what are you willing to go through to possess it? I think everyday as photographers, we struggle with staying motivated, finding inspiration, working towards our goals, and expanding our skill set. I find this especially true with my own work since I compete with myself which often leads to less motivation than competing directly with someone else. Reaching the point of wanting success more than the desire to breathe is probably unrealistic so let me ask this: how much sleep, time, and short term gratification are you willing to give up in order to achieve long term success?

A Photographer's Guide To Pricing Your Work And Services
For many shutterbugs, the dream of making money with photography doesn't extend past being able to pay for new equipment. Photography might just be a hobby if you already have a fulfilling career. But if you are looking to make a business out of being creative the first question that will cross your mind is "how much should I charge?" Knowing how to price your product (and from a tax perspective everything you do IS a product, not a service) does not come without consequence. Pricing yourself too low might gain you a ton of business but will also rob you of any free time. Pricing yourself too high, especially early on, will decrease your workload but might also send you filing an application at Starbucks...again! Mark Wallace has tackled the issue of how much to charge in his latest video, and he gives a lot of great pointers. Lee and I are currently working on a detailed video series on wedding photography where we will outline our ideas on pricing so stay tuned for that as well. Leave any questions or experiences you have in the comments below.

New HTML Photography Websites Worth Checking Out
If you have followed Fstoppers for any amount of time, you know we are big advocates of photographers having great looking websites. Most photographers love the look of a flash site but more and more companies are starting to offer both flash and HTML versions of their sites. Creative Motion Design has been hard at work creating flashy looking websites that are coded in HTML so your potential clients can check out your work while browsing on their mobile devices and tablet computers. This week CMD released their first fully customizable HTML websites Rosie and Ethan with more designs coming out throughout the rest of 2011. I love the look of Ethan, and the prices on these sites are reasonable especially since CMD's customer service is leagues above many other website design companies. As soon as Lee and I have some free time, we are planning on converting our sites so they load up easier for potential clients.

Wedding Photography:  How Jasmine Star Photographs Preparation Shots
It's no secret that Lee and I started our photography careers as wedding photographers. Regardless of what anyone says, photographing weddings is an excellent way to sharpen your photography skills since there are so many different types of shots you can plan throughout the day (and make a great living doing it). Usually when you first arrive at a wedding, the first photos your client will probably want you to capture are detail and candid getting ready shots. Superstar wedding photographer Jasmine Star recently released a great video outlining how she approaches these must have shots. If you are a guy then it's probably great advice hearing this from a female perspective so you know what's important to capture. And if Jasmine is reading, what's up with stealing our backgound?

Photographer Fights Copyright Infringement With Photography
Photographer Ryan Doco Connors recently found one of his images being printed on a t-shirt without his consent. Sugar Factory, the company selling the shirt, claimed that since the image was changed 40% (I have no clue where that number comes from) it was no longer considered his photo. Instead of suing, Ryan fought back with a few new photos and lucky for us, he shares all of the lighting details. This is exactly how The Stolen Scream story started... Hopefully this isn't the beginning of something much bigger for Ryan.

How To Trick People Into A Great Pose
No matter if you are photographing people in a wedding, an advertisement campaign, a fierce fashion spread, family portrait, or just a headshot, chances are you are going to need your subjects to show a real human emotion. Throughout my own photography career, I have realized that only about 1% of people can turn on a fake emotion that comes across as genuine in the final photo. The remaining 99% of the population have to experience an expression real time as it happens spontaneously. Jasmine Star is one of the most successful and trend setting wedding photographers on the scene right now and she has created a great video explaining how she strategically fools her clients into "moving into a pose". This technique can work with everyone from normal people to professional models, but where you will really see this sort of coaching succeed is with people who are self conscious and camera shy. Get them to focus on your funny personality or another human interaction around them and let your shutter roll! Do you have any phrases or techniques you have found successful time and time again? Share them in the comments

Peter Hurley: The Art Behind The Headshot DVD Pre-Order Begins Now
A few months ago Patrick and I flew up to NYC and filmed our first ever full length DVD (dual DVD actually) with Peter Hurley. The DVD is still being edited but we can finally see an end in sight. Initially we didn't plan on having a pre-order but when Peter Hurley decided to start teaching workshops, we decided to create a special pre-order deal. When the dual DVD is released, it will cost $300. If you purchase it before October 1st, 2011, we will give you a $300 credit towards any of Peter's workshops (and this can be used at any time) so you are actually getting the DVD for free. Peter is also going to personally sign all of the pre-ordered DVDs. Patrick and I are working as fast as we can to edit this DVD while managing Fstoppers.com and also shooting a wedding every weekend. Things are busy but we hope to have this DVD released sometime this summer. Head over to Hurley's website to sign up for "The Headshot Intensive," his new 2 day workshop. There are currently 4 slots left for his first workshop on May 21-22.

This Is One Way To Book More Jobs
Every photographer I know is wanting to book more jobs. No matter if your niche is wedding, food, commercial, advertising, or sports, chances are you would love for your business to make a lasting impression on someone looking to hire you for your services. Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency's desk. The video below shows the promo package he made in 2010 and mailed out to 300 of his favorite agencies and art buyers. You might be thinking that this package is pretty extravagant and expensive to send to that many agencies, but being memorable among a crowd of creative professionals can easily pay off if you land only a few jobs from such a campaign. Hope you guys enjoyed this as much as I did.

A Million Tshirts And One Photo Studio
Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.

Kareem Black Talks Abstract Marketing
We've been kicking a lot of "behind the business" videos lately so I hope you don't mind another one. Kareem Black is a celebrity and commercial photographer based out of New York City. His work is constantly featured in GQ and Vibe magazines as well as marketing campaigns for Verizon and Burger King. Being a photographer in the largest city in America, Kareem realized he always has to do something different to capture people's attention and ultimately get them to view his work. Simply handing people business cards and putting up ads on a bulletin board isn't going to cut it in a market full of 'marketers'. Instead you need to make people proactive in finding you by sparking their interests in your brand and the work you do. Here are a few ideas that should spark some abstract thinking of your own. Feel free to share interesting ideas you have used for your own business in the comments below.