Business

Photography Marketing 101: Sell Yourself (The Jimmy Buffett Theory)

Last summer, my friend Andy and I, and his six year-old son, were out location scouting. As we drove around, the three of us were playing a very intense game of word association. One of us would say a word, and the others would quickly say the first word that came to mind. As we neared a potential location, Andy called out, “Key West” to which I mindlessly responded, “Jimmy Buffett…” In that instant, I realized that everything I thought I knew about marketing myself as a photographer was completely and utterly wrong.

Freelancer? Add Some Structure To Your Life

Being a freelancer means you're in total control of your schedule and tasks. It's great to be your own boss and you have the freedom to focus on the things YOU want to focus on and decide when and how to do them. Being a freelancer also means you have no* real structure or workframe to rely on, nothing to really push you to do what needs to be done. Being your own boss makes it very easy to become a lazy boss-employee. Here are few tips on how to get some structure in your life.

Build Relationships, Not Clients

Some years ago, I got started in photography and started looking to find clients that would pay me for my work. I showed up to client meetings, polite, cordial, and generic - hoping that my portfolio would "wow" them. I was sure that keeping a personal life and business life separate was the way to go, boy was I wrong.

Looking for a Great Photo Event in the UK? The Photography Show is This March!

I'm a big fan of shows like Photo Plus, Gulf Photo Plus and WPPI Las Vegas, so when my good friend (and amazing photographer in his own right) David Kai-Piper told me about an event he's helping orchestrate in the United Kingdom this year, I thought you all would be interested to hear about it. Introducing The Photography Show, a new show and home for professional and hobbyists to come together to enjoy all things photographic.

New Photography-Related Domain Names Are Now Available For The General Public

After many years of having the same generic domain extensions such as .com and .net, earlier this month brand new domain extensions were introduced to the public. There are many different new domains, but photographers and creatives will be most interested in the following: .photography, .gallery, .graphics, .camera, .lighting and .equipment. This video will explain everything you need to know about the new domains.

Photographers: Why You Should Give Away What You Know

A few months ago, I was out at dinner with a couple of friends of mine. We had each just finished up our respective shoots and had settled into a booth where the conversation inevitably turned toward who we shot, where we shot, and whether or not we were happy with the in-camera results (we were). That night, we spent the better part of two hours eating, drinking and sharing our techniques with one another.

Instagram - Tips & Tricks for Small Businesses

If you know Katelyn James - you'll know that she has enormous talent, but more importantly, she has an enormous heart for photographers and her clients! Photographers from across the United States come to Richmond, Virginia to take advantage of her information filled, intimate workshops and coaching sessions. She is an expert in branding and building a community with her brides.

The Best Mobile Solution For Client Galleries

PASS has positioned itself as a leader in the image storage and delivery market since the beginning of digital delivery. With the launch of the Shoot and Share business model, the team has quickly created a product that both photographers and their clients have been asking for. The new PASS mobile app is sure to bring even more joy to those photographers and clients!

Turning Around That Creative Jealousy

Yay! You're doing something creative.

We can all probably remember the moment when we first realized that we could create cool stuff. That moment when we looked at something we'd made from scratch and not only were we not disappointed by what we created, not only were other people impressed by what we created, but we actually liked what we'd done.

[UPDATED] "Wedding Chicks" Blog Breaks Terms of Service to Make More Money

Wedding Chicks has responded (located at bottom of article).

Advertising utilizing social media has been an uphill trend for those of us in the photography profession, but when does it become unscrupulous for a company to charge photographers for more exposure using their social media sites? When the social media sites say it's against their terms of service, apparently. Wedding Chicks, a popular wedding blog, is doing just that to wedding photographers on Pinterest and other social media sites.