Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system.
Some days, as we plod through our respective news feeds, it seems as though the Internet was invented for one thing and one thing only; to share photos. Although the quality of the photos we have to wade through can sometimes be questionable, and at times our feeds can become overwhelming, the relative ease with which photos are shared is in my opinion, the greatest benefit to our seemingly photo-obsessed and Social Media saturated society planet.
Have questions you want to ask a creative industry professional, but wasn't sure who to turn to? I've been writing for Fstoppers for over a year now. I've been able to share my own BTS shoots, those of friends, reviews, tutorials, and more. I've had the chance to interact and meet some great people through here, and I really want to do something more for you folks. Rather than do a fresh article this week on something I find interesting, I am leaving the content completely up to you.
Want to get more leads in a specific area of your business? Have you heard of PhotogRefers.com? The next big social media platform for photographers is upon us. In fact, it is the only social media platform specifically designed for photographers and our creative community.
Let me begin by saying that it's March and not April 1st, because what I'm about to reveal is not a joke. After 75 years of business, Calumet Photographic is closing their U.S. stores. This morning they announced through Facebook their "immediate closing in the United States".
Donna Von Bruening’s studio was thriving: bookings of more than 50 weddings a year, a full time studio manager, associate photographers and a new studio space but she lacked one thing — quality of life. Ten years after starting her studio in Savannah, Georgia, she faced the common small business dilemma of having to turn down work due to scheduling. So she expanded and grew her business only to realize that she regretted it and missed the quality of life she had with a smaller studio.
A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots.
Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform.
Imagine someone were to ask you to count the number of photographs you see from the moment you open your eyes in the morning until the moment you close them again that night. Between looking through your own work, as well as the various social media and news sites, the number of images we expose ourselves to is probably well over a thousand.
The United Conference in Santa Barbara has just come to a close, and I am filled with inspiration, excitement and joy from the speakers and attendees. Everyone at the conference was so passionate about helping and serving each other, and our own communities and clients, it was contagious. I’ve come out of this week with a few things on my mind, and I want you to benefit from them as well, so here they are!
I am getting ready to embark on my third trip to WPPI. As with any convention or continuing education event, you are bound to take home an abundance of new knowledge, motivation, and ideas to enhance your business. What about taking home new friendships with your peers?
Last summer, my friend Andy and I, and his six year-old son, were out location scouting. As we drove around, the three of us were playing a very intense game of word association. One of us would say a word, and the others would quickly say the first word that came to mind. As we neared a potential location, Andy called out, “Key West” to which I mindlessly responded, “Jimmy Buffett…” In that instant, I realized that everything I thought I knew about marketing myself as a photographer was completely and utterly wrong.
Being a freelancer means you're in total control of your schedule and tasks. It's great to be your own boss and you have the freedom to focus on the things YOU want to focus on and decide when and how to do them. Being a freelancer also means you have no* real structure or workframe to rely on, nothing to really push you to do what needs to be done. Being your own boss makes it very easy to become a lazy boss-employee. Here are few tips on how to get some structure in your life.
Profoto just released the first of 20 videos highlighting different aspects of a wedding as shot by wedding photographers Justin & Mary as they set out to capture a young couple's most special day. Each video reveals the story and the lighting setup behind a certain image. For instance, we get to see how the bridal couple's dance was shot and how the kiss in the church was eternalized.
Some years ago, I got started in photography and started looking to find clients that would pay me for my work. I showed up to client meetings, polite, cordial, and generic - hoping that my portfolio would "wow" them. I was sure that keeping a personal life and business life separate was the way to go, boy was I wrong.