"Trevor, I see that a lot of people are visiting my site, but no one is contacting me for business. What can I do better?" I get this question quite a bit either via email or at the workshops I teach and while there is no magic solution that will work for everyone, I'd love to share what has been the biggest game changer for me in my business.
Looking on photography groups and forums, you'll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up?
What does it mean to have a successful business? What does it mean to have a successful family? What does it mean to have a successful life?
Obviously, there is not one definition for success, although there may be some social norms that we base our definitions on. Maybe it's making a certain amount of money. Maybe it's staying married for a certain amount of years. Maybe it has nothing to do with either of those!
As a wedding photographer I am always on the hunt for that perfect second shooter. Over the last 4 years I have shot 120+ weddings and worked with over 70 different second shooters. Most of them have been fantastic but I have always thought it would be nice to have a list of second shooter tips I could send them before the wedding day. I'd love to hear what you think of the tips in the comments section below. Let me know what I left out and feel free to share stories (good or bad) about working with second shooters in the past.
Running a photography business is hard work. As many of you know, it's usually more pencil pushing and email writing than standing behind a camera taking photos. With it being among the art community, it's incredibly easy to find excuses on why your business isn't reaching its full potential. But is it your business thats lacking, or your motivation?
As many of you know I am a big fan of social media. Search for me on Google and I hardly show up in the results, you won't find me at a bridal show, nor in paid ads inside a magazine. Instead all my business comes from word of mouth referrals and exposure via social media. When I heard about Mercedes-Benz launching a new campaign focused around social media, particularly Instagram, I decided to look into it. What I found is a perfect example of how companies can use social media contests to market themselves.
Quite often when Facebook rolls out new changes people start raising their pitchforks and torches. This time however Facebook got it right and I have a feeling it is going to be nothing but high praise. They are rolling out new fan page analytics (insights) that are quite impressive and definitely worth checking out. While many of you might not have received it just yet, I have a sneak peek and I have a feeling you will love what you'll see.
As most people know, over the last few months and years, a number of laws have been passed that make operating a legitimate drone and aerial photography business a nightmare. Being a huge aviation geek and photographer myself, my jaw about hit the floor when I saw this, and I knew I had to share it with Fstoppers. For those who are serious about aerial photography, this might be a solution that you never thought of.
I have had the privilege of traveling all over the world as a photographer and love shooting photos of locals. They always light up seeing the images of themselves. However, I realized that while they loved seeing the images on the back of my camera, I was missing something important. Many of these people, especially those in third world countries, don't even have a single printed image of themselves. I found a way to change all that.
Last week we saw a few news worthy announcements from a couple of the larger photography portals. Livebooks went dark from their clients until the announcement was made that they are now under Wedding Wire and PhotoShelter released their new Beam portfolio service. It seemed fitting that a post be put together to compare and contrast a handful of the larger services and find out which are best suited for photographers needs.
Theft is becoming an even larger concern as of late, with videos of lenses being stolen right under the nose of their owners. Certainly, we've seen websites before that look to help put an end to camera equipment theft, and while they work from time to time, they still have some major fatal flaws. LensTag looks to put an end to that, with a new concept on how to track your camera equipment.
If you're like me, and you upgraded your camera body and Lightroom version before updating your RAM and Processor, you've probably experienced speed issues with your workflow. Lightroom 5 has come to the rescue with the amazing addition of Smart Previews. This is going to revolutionize your workflow!
Starting today PhotoShelter released their new "Beam" portfolio websites templates on top of the secure cloud storage, e-commerce capabilities, SEO, image delivery and client proofing tools that are available to PhotoShelter’s existing members with Standard and Pro accounts. PhotoShelter's CEO Andrew Fingerman gave me a quick rundown of the new designs during a walkthrough last week and from everything I saw it looks like it could be great tool for account holders who need a functioning website with minimal set up.
We're embarking on some frightful times for camera manufactures everywhere. With stats showing that the Apple iPhone being the most popular camera used today, and Canon/Nikon/Sony producing virtually none of the camera phones components, they must come up with new ideas to win back the industry from Apple and Samsung. Nikon is looking to recapture the market, and plans for some exciting news in the future.