Director Paul Clements produced a pretty amazing commercial for Cat Footwear. By using a single high frame rate video camera and a large array of DSLRs he produced something that I am having trouble describing with words. You'll just have to watch it for yourself. Check out the BTS below and the finished product in the full post.
I know a couple of Fstoppers that go by the names of Tiffany and Gianna that are going to love this one... Jay P. Morgan is back again with a really unique concept. In this video Jay explains how he created a super hero concept from nothing and then shows us every minuscule detail that goes into making that image come to life. As always, Jay does an incredible job of packing his video with priceless information that every photographer can use, even if you don't ever plan to shoot Wonder Woman.
Did you know that every time you look at one of those amazing images captured by Hubble cameras you are actually looking at a composite image made up by as many as 1400 still shots? Did you also know that the colors you are seeing in those images are completely faked and added by scientists in order to show off specific details within the scene? This interesting timelapse video released by NASA shows exactly how they create their images by combining thousands of black and white RAW files from 3 Hubble cameras. Let me remind you, just because you see a lot of photoshopping in this video doesn't mean the final images are not real or falsely rendered. The technology needed to produce images this detailed requires combining multiple images and adding colors not normally seen by a human eye or even the most expensive cameras created.
Have you ever seen those commercials where old footage appears to come back to life with added scenes or impossible revelations are revealed years after the initial filming? The NBA commercials "Where Amazing Happens" feature high school footage of some of their hottest players practicing with another high school player "from the future" who encourages them with accomplishments from their own future professional career. In this video, go behind the scenes with Phoenix Suns player Steve Nash as the crew shows how they used actors, green screen, and special effects to successfully combine old home footage with compelling new footage in these fun basketball commercials. Click the FULL POST to watch the other NBA Videos.
When I shoot video I like keeping things simple but after watching this tutorial, I feel like I may have to use this technique in my next production. Instead of lighting a stationary background to perfection, why not take a few RAW images and create the perfect setting in Photoshop.
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.
While browsing Creative Motion Design's blog I came across an eye catching ad for Sony's Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. Below is the behind the scenes video; click on the full post to watch the final product.
Michael Nichols is a photographer for National Geographic who was recently faced with the task of photographing a 300 foot Redwood in Northern California. In order to capture the tree in all of its glory, Michael had to use 3 Canon 1Ds Mark II cameras, several pocket wizards, a cinema dolly system, and dozens of bracketed photos all shot at f2.8. Each full image of the tree took over 1 hour to complete and in order to capture the perfect photograph of the tree Michael and his team photographed the redwood over 18 days. The video below shows a quick recap of the project and the second video in the full post explains in detail how he was able to overcome all the obstacles required in creating this 18 meter tall image.
If you are not already subscribed to Freddie Wong's YouTube channel, you should go there right now and watch one of Youtube's most popular animators. Well this week he has created a really simple video called The Freeze Shootout and has provided a quick behind the scenes video on how he did it. Watch the full video here and click on the full post to watch how he created it.
We've featured the work of David Nguyen in the past and this time he has taken his whole production to new level. In his most recent photoshoot, Whispers in the Wind, David takes his creative team out to a desert and creates some really inspiring composite beauty images. The theme is sort of a Chinese New Year, and David has included wild elephants, tigers, rabbits, and birds into the final shots. I love it when artists take a concept to the max and really push their own creative aspirations. If you have not checked out David's portfolio, you are really missing out. Now if only we could get some BTS on how he made these composites!
The biggest problem with photographers today is that we don't actually get out and shoot enough. It's so easy to watch videos of others being creative or wait until we have that next magical piece of gear before we plan a shoot. What happened to taking pictures and being creative because that is what we love to do? Calle Hoglund did just that. He had an idea one night while his buddies were over and he shot it that night. Luckily for us, he also filmed his progress, enjoy.