Editorial

Beyond The Key - Building A Subtle Light Setup

Beyond The Key - Building A Subtle Light Setup

Lighting isn't easy, a world-class-perfectly-lit studio portrait happens with a lot of instinct and experience. A strong grasp of lighting comes with experimentation and practice. Those that know my aesthetic know I'm a huge fan of one light photography. With that said, every image I produce I try and maintain the look of one light, even though it very well be lit with six lights. If I'm shooting for a hair, the hair needs to be well lit. If I'm shooting for makeup, the light needs to fill the face and really show detail. The same applies to product photography or fashion. I always give the client what they need, but always retain my dramatic lighting style.

ESPN Body Issue 2014 Is Out With Beautifully Executed Photographs of Star Athletes in the Nude

ESPN Body Issue 2014 Is Out With Beautifully Executed Photographs of Star Athletes in the Nude

ESPN's Body Issue 2014 is out -- and the results are stunning. Every one of the 59 images in the "Bodies We Want" piece is a beautiful portrait of the pinnacle of the human form. There is no doubt these are professional atheletes with perfect, sculpted bodies. No puffed-up editing, no extraneous fluff. This is the real deal: clean, sharp, and on point. Oh, and did I mention there's a BTS video? No, wait. There are 13 BTS videos featuring the likes of Jamie Anderson, Michael Phelps, Venus Williams and many others.

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

Celebrity Covershoot at Amazing Locations in Las Vegas You Need to See to Believe

Celebrity Covershoot at Amazing Locations in Las Vegas You Need to See to Believe

Late last year I was contacted by one of my magazine clients to shoot their upcoming cover with Panic At The Disco front man Brendon Urie and it had to take place across the country in Las Vegas in about a week (I am NYC-based by the way). I scrambled to find some cool locations in the region, knowing full well I did not want to shoot in some cramped hotel suite. Little did I know that with some good researching and shrewd negotiating, I would find some of the coolest locations I have ever photographed, and just moments from the Las Vegas strip.

Communication: A Vital Detail Often Ignored

Communication: A Vital Detail Often Ignored

Buying expensive gear and mastering lighting and technique play an important role in photography but ultimately, these things are secondary in achieving a solid portrait when facial expressions are factored in. No matter the genre of photography, whether it's fashion, weddings or family portraits, connecting to the subject is far more important than any other detail in shooting portraits. When portraying a personality or specific mood, there is a necessity to connect and extract emotions and moods.

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

A month ago I flew to North Carolina and was the Director of a 5 person crew for a week-long video shoot at a multi-million dollar corporate facility. Then just last week, I spent 4 days in Albuquerque as a Production Assistant, shooting behind the scenes images and getting lunch for the crew. My ego almost stopped me from taking that gig, but I’m glad it didn't. Here’s why.

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