Fstoppers Originals

Why Nikon's New Mirrorless Camera May Be Their Most Important

Nikon’s newly announced Z50 mirrorless camera may be one of the company’s most important announcements. With sales falling across the industry, product lines will need to consolidate, and the introduction of an entirely new line sets a very significant precedent. Nikon had strong performances in the DSLR era, with cameras like the D3, D300, and D700 as standouts, but were later to the game with significant mirrorless cameras. Is the Z50 the right direction?