Do you charge for your photography? For the photographers who want to use their passion as a revenue opportunity, you will have to figure out what works best for you.
For years, we've heard clients ask photographers for a few images. The client would pay for all types of usage rights and then they'd ask for a few images as freebies, for social media. And that trend continued for several years. We'd throw in a few for social media and make the client happy. As social media grew, the budgets stayed small.
For the bulk of my career, I’ve operated on single-light photography for my projects while many others relied on multiple heads. This video is for the photographer eager to start and they think it requires a stockpile of gear. It’s to remind them they can operate on a lot less and start sooner if you have a clear direction with your concept.
In my 10th-grade drama class, my teacher would usually hand me a detention slip for "toilet humor" for breaking her rules with my drama productions. I was immature and found humor in pushing her buttons.
Recessions are rough on nearly everyone, especially the businesses without a store front because we miss out on the community drives to save a business from going under. That's OK, we'll survive and here are 6 of my favorite tips to help you have a bigger punch during the pandemic.
I'm fairly certain this one might light up the comments: If you don't act on your photography business goals, you're selfish.
Location scouting is a job you do, whether you know it or not. In this video, I discuss the four methods that I often use for finding the perfect photoshoot location.
You'll often hear people talking about your photography style, but what does that mean? Does it matter in how you book jobs or how much you can charge? How does one even find their photography style, and why is it important?
I recently used one of my quarantine nights to create an art project for myself. A few weeks ago the rules were stricter about staying home and I used it as an opportunity to expand my own skills and vision. I encourage photographers who are stuck at home either because of the quarantine or protest curfews to push their limits and try new things.
Life as we know it has suddenly changed, and most of our businesses have ground to a near stop. Many of us were left scrambling to figure out how to keep some sort of work coming in. But when you primarily photograph people, yet your state has issued stay-at-home orders, you really have to explore ways to carry on.
Freelancers, we're no different than anyone else suffering because of the pandemic and associated economic setbacks. Maybe that's not correct, because we've probably become more resilient to uncertainty just by our job description alone. Lucky for us, some brands are paying attention and doing what they can do soften the hit. This is how I received three months free from Adobe Creative Cloud.
Hard times ahead? It's likely and while no one knows for sure, it's inevitable that the current quarantines will affect everyone's business in the coming months. How will you change your marketing methods? Here's something that worked for me and I want to share it with you.
When I picked up the camera a little over a decade ago, I decided that I'd cut out magazine photographs and make a journal of images that had closeups of the eyes. It was the only access that I had to see the reflection that showed me a little moment behind the scenes of the photoshoot. It's the "lighting hack" that I tell everyone about, because it is the first clue to what type of lighting modifiers were used to achieve an image.
Photographers: if you're looking to have a smoother shoot, you might want to try these few tips that really contribute to my photography sessions. Remember, it's how you manage a shoot that really contributes to someone's opinion of you, assuming the photography is already done well.
There will always be paid advertisement, and you can explore that. Do not forget about the possibility of free advertisement from people in your lives. Your friends and family are there to help. Getting a recommendation from your close circle serves as a powerful tool for the new photographer.
Photographers, with another 10-15 seconds per Instagram post, you can enjoy the benefits of stronger SEO. Here are the steps that you need to take get a boost within Instagram and on search engines.
Photographers have a long history of finding things unique and affordable for their photography needs. I'm no different, and that's why I just wanted another top-of-the-year reminder. The goodness of the dollar store cannot be overestimated, because they can carry many similar items found at higher-priced outlets. It seems in the past few years, the quality of goods at the discount stores has increased. Am I correct in that assessment?
Last week someone asked what I did to have a strong photography career and be able to photograph some of the most legendary people? For the end of the year, I thought it was great to list some of my favorites habits which I am hopeful will also help you. Watch the video to see me break down some of my favorites.
One of the most rewarding parts of photography is choosing the right type of light for an assignment. The light that will best help convey what we’ve been hired to shoot. Nowhere is that more true than in shooting athletic wear.
It took roughly five years to learn the lesson the lesson that helped increase my bookings. That lesson was show fewer styles to book more.
There are three questions that I ask each new potential client, and those answers will determine the entire creative direction of the project.
One thing that we love about the YouTube community is that people always show up to help the beginners. There are countless threads from YouTube newcomers who are unsure of how to start out, but plenty of creators with more experience are willing to lend a hand.
I get many viewer questions, but this is one of the most asked. What if the model wants the photographer to pay for the shoot? Before anyone raises concern, this is a photo shoot to build the model's portfolio, not for an ad campaign.
Test shoots are essential for the photographer and really help fill the gaps in a portfolio. On test shoots, everyone contributes for free. The photographer, makeup, hair, wardrobe, and model all work for free. Everyone is building on their portfolios on test shoots and if done correctly, it should fill the creative gaps in a portfolio.
Ever since I first picked up a camera, I had questions that wouldn't be easily answered by reading a book or watching an edited YouTube series. I wanted real and unedited conversations, something you might have at a bar or coffee shop.
With drones being so accessible and easy to use, everybody is taking aerial shots these days. But there's nothing like crawling into a tiny Cessna and exploring the skies from a plane for yourself! Here’re 10 tips on how you can do just that.
When the general public picture photographers, they tend to envision a creative individual who goes out and snaps away at anything and everything that inspires them; architecture, nature, sports, or whatever assignment they've been put on. It's likely that they never think of the hours we spend marketing, writing proposals, editing, doing book-keeping, etc.
Try searching your own name. Now, what do you see? Most importantly, what do your clients see?
Lately, I have been loving an edgier look to light and images I have seen in a few other photographers' works. As I mainly shoot beauty, I don't really get to light like that very often, but I wanted to give it a go myself and try some edgier and harder looking light.
Getting ready for your next trip? Travel is hard enough as a tourist, but as a nomadic photographer, a lot can go wrong. Whether the plane runs out of overhead storage or you’re in a car crash, solid packing will help you to comfortably face the unexpected so you can shoot from dawn till twilight, then change plans last minute with as little inconvenience as possible. Here are some techniques that have helped me nail ultralight packing to travel indefinitely as a nomadic photographer—or skip to the end for my one bag packing list!
As a photographer, becoming a digital nomad empowers you to see the world as a native, not as a tourist. It’s helped me take better photos, boosted my creativity, and given me more time to dedicate to photography outside my day job. You don’t need to wait till you hit the road: you can start becoming a digital nomad now before you ever sell your house.
As you can imagine I spend a lot of time in Photoshop. And when you spend as much time in Photoshop as I do, you want to work as fast and efficiently as you can. Knowing your way around the layers panel in Photoshop is a great way to maximize efficiency. I teamed up with Fstoppers to create a video tutorial that focuses specifically on the layers panel in Photoshop. In this video, I’lll show you have to maximize your workflow with a series of practical tips and shortcuts. This video is great for beginners, however, even if you’re well versed in Photoshop, you may just learn something new.
I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.
The Internet is loaded with articles on new gear or popular techniques. Everywhere you look, you will find some new unboxing video or review piece. Everyone promising that they will make you the photographer you have always wanted to be. Don’t get me wrong, I enjoy looking at fancy new equipment as much as the next guy -- and I have written a few of those articles myself -- but do all the toys and tricks help my career in the long run?
So, you’ve discovered a passion for photography and after lots of practice, you’re starting to feel more and more confident in your skills. Great! But what comes next? How do you take this growing passion from a hobby to a full-fledged career? When you’re trying to figure out how to make the jump from amateur to professional, figuring out the best way to get there can be a bit daunting, especially if you didn’t have a formal photography education. So we asked a few of the photography mentors at RookieUp to share a few of the major tips and lessons they learned while growing their own successful photography careers.
For many photographers, the holy grail of “making it,” as a photographer is a sponsorship. The truth is that it’s really not as difficult as it sounds, but to make it easier, I’ll give you three tips to landing your first sponsorship.
When I first started photography at 15 years old, I didn’t know anything about organizing a team. I would bribe my younger sister into being my model for the afternoon, pulling clothing from her wardrobe and doing the makeup (really badly) myself. I was worlds away from the average fashion photography set, which typically involves a team of agency represented models, a professional make up artist, hair stylist, set designer, wardrobe stylist, and assistants. This is how I conducted my photoshoots for years, and after a while I realized that I needed to expand.
Boudoir photographers tend to the fears and concerns of their clients on a daily basis. In a boudoir session, the client is not only stripping down layers of clothing, but also layers of built-up emotional mindsets on body issues.
Photography is a game of emotions. Think about some of the most powerful images that you’ve ever seen. The ones that have left a lasting impression on you. Sure, they might have gorgeous tones, light, or composition, but the reason they have stuck with you for so long is probably the emotion or mood that the image evokes. Our job as a photographer is to control those moods and to decide which emotion we want our viewer to feel.
Hello, I'm Steven Meyer-Rassow. I was contacted by Wise Ink creative publishing, who wanted a photographically based cover image for an upcoming fantasy title by A.M. Justice. The following is the process of photography and design that went into the creation of the final cover.
Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.
Conducting a smooth running photo shoot is a challenge. You need to create the right set conditions, manage the equipment, and deal with the models. Thankfully, there are several steps you can take in choosing the right models, while providing them with a relaxed and smooth-running environment. Having relaxed models can make or break a photo shoot because they’ll give you a more natural performance, which translates into memorable photos. Here are ten tips for working with models and managing the set in order run an efficient shoot and produce natural imagery:
Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.
All too often in our business, we are thrust into a job in which we either have no time for or cannot afford lighting tests. I find that these gigs force me to fall back on my old tricks and techniques. This can lead to the dangerous place of shooting stuff that all looks the same. Sure, you can try out new ideas on personal projects, but sometimes, the job calls for stuff that you don’t own or cannot afford to get. Usually, when planning a shoot, I have great theories and fantastic ideas on how to pull off a look. However, the idea of winging it in front...
More often than not, things aren’t going to go the way that you want them to on set. Things are going to break. Things aren’t going to work. Models aren’t going to show up. That’s life. Deal with it.
I love to shoot tethered whenever I can. It’s the most successful way to create real collaboration on set, and clients are more engaged when they can see what’s happening on a big screen. Depending on the environment and the demands of the production, I’ll choose between a couple of tethering approaches.
Directors each have their signature shots, or do they? Creative trademarks like Wes Anderson’s symmetry, Alfred Hitchcock’s zoom-but-not-zoom, and Quentin Tarantino’s trunk shots might be central to their success — but so are the thousands of “normal” frames surrounding these shots: connective tissue often obtained from second units, stock archives, and even other films.
Now that I'm settled into my new 4200 sq. ft. studio, I have a ton of space. However, that wasn't always the case; in a smaller space, organization was the key to sanity. Tripping over gear and frantically searching for grip equipment is frustrating and doesn't look good in front of clients. I believe if you have an organized workspace that organization will be reflected in your mood while on set, allowing you to stay calm, cool, and collected. In this video, I show you four tips to starting down the path to a more organized studio.
Most photographers get into the field to pursue their passion; it's when they start to plan the business aspects that they hit the road bumps. Most experienced photographers will tell you that you can't expect to get booked simply because you have good pictures. The only way to become relevant in your niche is to consistently stay in front of your audience. Social media plays a huge part in this – it gives you exposure to your target audience, peers in the industry, and experts at the same time. It is thus an invaluable resource for getting new opportunities and growing your business. Here are 5 tips to help you get the best out of social media.
Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.
