If you aren't growing you are dying. Maybe it is pessimistic view or a harsh reality for our industry. If you and your business isn't growing and adapting with the fast pace of an ever changing market and technology, you will become irrelevant. I have read dozens of negative articles online about running a photography business- this isn't one of them.
GoPro is getting ready to release their official IPO (Initial Public Offering) and join the stock market within the next 2 weeks. I received an email from GoPro yesterday asking if I wanted to participate and reserve the power to buy some of their IPO's and I instantly signed up and transferred funds.
When someone tells a photographer that “their camera must be really good,” chances are the photographer will respond with an eye roll. The debate surrounding gear verses skill in the photography world is a tired albeit consistent discussion. Let’s not kid ourselves, gear does in fact matter. However, does a photographer need top of the line equipment to produce mind-blowing images? Take a look at this collection and decide for yourself.
There is one thing that constantly keeps cropping up in both my own work, and in the work of others I see around me. I've worked with more and more photographers and videographers lately who just shoot with a single zoom for most of what they do. So many people I see seem to be producing strong work with one decent zoom. This post asks a very simple question that keeps bouncing around in my head. "Just how many lenses do we actually need?".
The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.
We’re often told that we need to focus our photographic efforts on one genre and that you shouldn't try to be an expert at everything. While I agree that you need to target your marketing at a specific photographic field, many people take this advice far too literally. They disregard other genres and miss out on a tremendous amount of valuable knowledge that can be obtained through the exploration of genres outside of our comfort zone.
Do you want agency grade models in your portfolio but can't quite cut through the competition vying to test with the same talent? Do you want agency grade models in your portfolio but can't afford the agency rates? Modelling agencies are a fantastic source of top models but they are not the only way to acquire this elusive talent and build your portfolio very quickly to a professional standard.
A number of years ago, I read on a photography/marketing blog that there are reasons why we, as photographers, should think about working for free. As I was just then beginning my journey with my brand-new DSLR, I took the information with a grain of salt and imagined a day where getting paid to do what I love wasn’t some far-off pipe dream,
If you're trying to build a fan base for your Facebook page, continually inviting people to like it most probably isn't the best way to accomplish this. What people don't realize is that using the invitation feature built into Facebook is close to useless. There is an art to making your Facebook page flourish.
As a photographer, your average day most likely includes at least one blog, social media, or image post. Piggybacking on these posts with additional links is a great way to sell a product, promote a service or grow your following, but as with anything, there is a good, better and best way of doing things. Here are some tips that will help you to maximize the return on your daily posting efforts and generate more business.
Cosmopolitan Magazine has released its July issues and they all have one thing in common; Katy Perry. She will be gracing the covers of all 62 international editions of the magazine making her the magazine's first ever global cover star. No doubt that this is a landmark achievement for Katy Perry but is it also a clever strategy to further cut costs by the magazine industry?
As photographers, we’re constantly re-crafting our portfolios, building new work, and (hopefully) growing as artists. Along the way, many of us will face challenges, get burnt out on locations, and ultimately feel in a rut. Through time and education, we invest so much into our portfolios, however the best advice I can give is to invest financially too.
Let me preface this by saying I hate calling anything the "ultimate." Odds are, I've missed something in the market that might be better. It's nearly impossible for me to keep a pulse on everything in this massive and expanding industry. But if anything comes as close to "ultimate" in the video tripod world, it would be the Benro S8 Video Tripod.
If you're like me (and basically every photographer I know), you're a little bit paranoid. Your heart skips a beat when you hit "Format" on your memory cards. You don't trust a source unless it's backed up. ioSafe was not originally built for photographers, but it certainly caters to them with a fireproof, water proof and basically life proof design. With the addition of specialized apps, ioSafe looks to be a the way to store and monitor your precious images and video.
If you’ve made the transition, or are planning on making the transition from photography as a hobby to photography as a job, you’ll invariably come to a point where you’ll just want to throw your hands in the air and give up. These bouts of self-doubt and frustration will likely occur many times and seem to appear not only during your lows but even at the highs. These feelings are normal, and it is those that rise above them time and again that end up successful.