Product Photography

Worst Hoax In Modern Day Photography?

Worst Hoax In Modern Day Photography?
About 10 days ago I received an email asking me to check out a video showcasing a new invisible camera. Initially I thought it was probably some crazy technical exercise but about half way through it became blatantly obvious that the whole video was a complete joke. Instead of reaching for my Haterade, I decided to have some fun with it and share Chris Marquardt's story with you. Was Fstoppers really getting a demo model of the camera? No! Was it going to be on sale "a week from this Friday"? Not quite. However we were right that you would probably be hearing some news about the camera in the beginning of April. Why did Chris create this hoax? According to this release, "We did not do this to mock you. The Invisible Camera is our humble attempt to bring back wonder and amazement." How do you feel about The Invisible Camera? Hoax gone wrong or a fun journey back to your childhood filled with wonder and amazement?

Ralph Lauren's Runway Event Goes 4D

Ralph Lauren's Runway Event Goes 4D
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.

The Barbie Fashion Model Photoshoot

The Barbie Fashion Model Photoshoot
Yes, you read the title correctly. The famous female Mattel toy has photoshoots, and they are actually quite extravagant. When I first saw this I thought it was a joke but after doing some research I found that Mattel designer Robert Best has big production photoshoots like this for all his Barbie Fashion Model Collections. The photographer is Paul Jordan at Mattel, and the final products are really interesting considering these are just toys. If you don't want to go through all the set building and fashion lighting required to get these photos, you can always use a simple reflector just like this Barbie fashion photographer. Click the full post to see the final image and other images featuring Barbie.

Behind the Scenes of a Barbie Fashion Model Photo Shoot from Paul Jordan on Vimeo.

The Lexus LFA Drifts Around A Sports Illustrated Model

The Lexus LFA Drifts Around A Sports Illustrated Model
Yu Tsai is an incredibly impressive fashion and advertising photographer. He also is an established film maker and director (check out his film section on his site). Recently Yu Tsai was faced with the task of trying to make a car ad stand out in one of the most popular magazines in the world: The Sports Illustrated Swimsuit Issue. His solution: have ace driver Rhys Millen drift dangerously close to SI supermodel Rianne Ten Haken and film the whole thing. I love the concept and it's nice to have a little behind the scenes video to go along with the final published images. Click the full post to see full resolution copies.

Behind The Scenes On The 2011 Maybelline Calendar

Behind The Scenes On The 2011 Maybelline Calendar
Each year Maybelline creates a limited edition calendar featuring crazy concepts and wild makeup. This year the cosmetic brand teamed up with photographer Kenneth Willardt to produce some very vibrant images. Make sure you head over to Kenneth's commercial section of his website to view a bunch of the images. His ability to light a set is worth taking note as well as the overall production they put into these images.

Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton
Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.

Watch Photography Can Take Hours To Perfect

Watch Photography Can Take Hours To Perfect
If you were an Fstoppers reader back when we launched then you probably saw Lee Morris's humble attempt at how to photograph a Rolex watch. It wasn't perfect but I think it was helpful in shedding some light on how meticulous product photography can be. Well now Alex Koloskov has made an extremely detailed video on how he created his latest hero shot of a men's Marine Star Bulova watch. The video is very long and it might take you a second to cut through his Ukrainian accent but this video is well worth it. The quick(er) post production video is shown below so you can see how much time and effort goes into touching up a macro shot like this but you can also find the full length lighting video in the full post. Also be sure to head over to Alex's blog post if you have further questions about his workflow. Take your time on this and enjoy!

One Part BTS Video, Three Parts Victoria's Secret

One Part BTS Video, Three Parts Victoria's Secret
The holiday season is almost behind us and if you've spent any time watching college football tv then you've probably seen the new holiday Victoria's Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can't give away all their secrets so don't expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content :) Two more videos in the full post.

Is This A Better Way To Shoot RAW?

Is This A Better Way To Shoot RAW?
I know many of our readers do not like being told how to shoot their images and many more even hate watching promotional videos for companies trying to sell them on a new way adjust their workflow. That being true, this video of photographer Seth Resnick explaining the X-Rite ColorChecker Passport made me stop and think, "are photographers who shoot RAW this obsessed with perfect color?" Maybe I just take for granted being happy with my tones and color enough to actually burn them in permanently by shooting JPEG. Most of the advertising photographers I see these days (and even many within the wedding scene) are taking very liberal approaches to color which I think is great. Obviously not everyone agrees with me, and many more still take the traditional approach to getting every detail perfect and clean. What do you guys think of Seth's approach and do any personal use this product? Nothing drives me more crazy personally than color space and color calibration and I've heard this actually works. Maybe I'm missing out?

Vincent Laforet Plays DP For TV Commercial

Vincent Laforet Plays DP For TV Commercial
Most people know Vincent Laforet as the guy that got his hands on the 5DM2 before it was released to shoot that amazing promo video. Well he is a full time photographer but in the video below he got to be the DP for a Famous Footwear commercial. The BTS is below and the final commercial is in the full post. Usually I like the BTS more than the actual commercial but in this case, I like the finished product more. It's stunning.

BEHIND THE SCENES: Famous Footwear "Neighborhood" from Vincent Laforet on Vimeo.

Walking on Water: The Newest Extreme Sport

Walking on Water:  The Newest Extreme Sport
This video was released earlier this year but I really loved watching it so I figured you would too. It's a pretty clever way to advertise a product like waterproof shoes and would have make for an excellent commercial concept for an advertising ad. Click the full post to view a BTS video about this crazy new sport called Liquid Mountaineering.

Stefan Segers Outlines an Ad Campaign

Stefan Segers Outlines an Ad Campaign
Stefan Segers is a commercial photographer from the Netherlands. Although all of his website is in Dutch, he was nice enough to produce a behind the scenes video in English just for Fstoppers. Stefan explains from start to finish how he created the artistic look for the lastest Pajar campaign. I really love this straightforward behind the scenes video because Stefan's approach is pretty simple but very professional in it's final execution.

Kim Krejca Explains The Importance Of Food Styling

Kim Krejca Explains The Importance Of Food Styling
Kim Krejca is a professional food and prop stylist. Combining her background in art direction and culinary arts, Kim now works with photographers to create the perfect images you see on menus and in maganzines. Most of what you see in terms of food photography is cleverly engineered and often times flat out fake. Kim and food photographer Rick Gayle take you behind the camera to discover some of the tools they use during their stylings. If you enjoy this video, be sure to head over to Adorama's learning center to watch more videos.