Figuring out a fair rate for providing photography or video services can be a slippery slope, filled with pitfalls if you happen to price yourself incorrectly. But what's more complicated than setting a rate for services is how to approach setting a rate for someone who wants to license a piece of work you've already created. In this post I'll share my insight on the factors I look at, and my rationale for determining a fair fee for video and photo licensing.
If you’re anything like me, you’ve got hard drives full of footage from personal or other non-commercial projects, that don’t serve much use once the project they were shot for is completed. I’ve considered trying to license it as stock footage, but never really taken the time to do it. After checking out the site Nimia and interviewing one of their staff however, I decided to give it a try.
Most of the readers of this site I’d wager fall into the category of content creators, not content consumers. That being the case, rants about not being properly compensated for the hard work put in to producing images comes up every so often. But have you ever been on the other side of that situation?
Creative writer Kendra Eash wrote a painfully accurate article for Timothy McSweeney's Internet Tendencies that put into perspective what most brand and corporation videos look and sound like. Taking it to the next level, stock clip site Dissolve realized it was indeed generic, and pulled together their own stock clips cut to Kendra's writing, resulting in a hilarious edit.
Almost 6 years ago Getty Images and Flickr announced a partnership that allowed Flickr members to sell stock images through Getty. Over 400,000 images were picked by Getty editors since the partnership started and made them available for commercial use. Today Getty Images officially announced they won't renew their agreement with Flickr and will part ways.
After 2 years of planning we are extremely excited to announce Fstoppers Workshop Atlantis, our first ever live workshop event. We have 10 incredible instructors and we will be limiting the size of the event to around 200 students. The best part is the location; we are throwing this event at Atlantis Resort in the Bahamas.
Social media has progressed to a point where anyone can personalize their online experience. Through your own network of friends and filters, "Likes" and "Shares" now prioritize funny or relevant content for you and those you share commonalities with. Talenthouse now seeks to utilize that method of content sharing to popularize your artistic capability. The site is designed to set apart the best of the best in any category of art through popular vote.
If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign.
Videographer Mario Muth spends a couple hours interviewing Darren Heath regarding his Formula 1 photography. Darren covers a ton of information in this interview from what he looks for in composition, gear, to post production. If you have any desire to get into Motorsports photography or just want to hear an award winning photographer give some advise, you should watch the video. To see more of Darren's unique Formula 1 photos check out the rest of the post.
'Awkward Stock Photos' is a great tumblr blog featuring some of the weirdest and the most unnecessary stock images in the world. From Santa without pants to a snake smoking pot all the way to a banana kicking a cow. You wont believe the amount of awkward stock photos companies like Shutterstock, iStockPhoto or Getty Images offer for sale. I wonder who are the people who shoot that stuff (and why?!), and more importantly - I wonder how many people buy these photos.
'From Love to Bingo in 873 images' is a short video and commercial which moves at 15 images a second. The video shows an entire lifetime depicted through stock images. Copywriter Sophie Schoenburg and art director Marcus Kotlhar spent 6 months making it happen and the end result is quite touching. I can only imagine how arduous going through all those images must have been!
His name is Jesper Bruun and they call him "the most downloaded man in the world." He is a male model that specializes in stock photography which gets published far more than standard photography simply because it is so cheap. I would agree that he is in more legitimate ads than anyone else but I may have to argue that his face is NOT the most used. Noam Galai, may still be winning that contest.