Commercial product photography and videography is a lot easier than it may seem.
Indy Mogul is known for their indie budget-friendly tips and tricks to creating great looking footage be it inspiration, interviewing professionals, or in this video's case, walking us through a video shoot. While this video is concentrating on product videography, the lighting principles for light placement, size, and angle all apply to both video and photo.
Two things I like about this video are, first of all, while they bring in a high-end product videographer, they use a relatively cheap Canon 6D Mk II instead of some crazy cinema rig, reminding us that you don't need anything particularly fancy in order to get great images.
The other thing I adore from this video is its emphasis on just playing around with the lighting. Yes, there are some specific lighting techniques that they use but they play around a lot, something I feel we need more of in our photography: play. Set something up and then try playing around with it by adding smoke, or a gel, or turning lights off and on and seeing the effect you get.
If this sort of video interests you, we sell a tutorial on getting high end product shots here on our own store: The Hero Shot